
Santiago S
Marketing Specialist Digital Marketing and Branding Specialist
Kompetenzen

Meine Dienstleistungen


Portfolio
Arbeitserfahrung
Marketing & Operations Coordinato
Marketing • Vollzeit
Aug 2024 - Jun 2026 • 1 yr 10 mos
Client-facing marketing and operations role at a Tampa branding agency, covering client coordination, social media, paid ads and events. - Client coordination: Served as the link between clients and the internal team, managing requests, feedback, revisions and deliverables across multiple accounts. - Social media & content: Created and scheduled 60+ branded posts across Facebook, Instagram and LinkedIn for 3 clients using Loomly and Hootsuite, and wrote seasonal campaign copy that generated about 20% more leads than the previous year. - Paid campaigns: Ran Meta ad campaigns for Solar Source: $7.6K in spend, about 734K impressions and 9,100+ clicks at a $0.45 average CPC, plus lead-gen forms that brought in 60 leads at about $58 each. - Events: Coordinated 2 client events (50-80 guests), including vendor communication, branded flyers and day-of logistics. - Operations: Managed client databases and workflows in HubSpot CRM, Asana and Notion, including leading a migration of active client records between platforms.
University of South Florida
4 yrs 6 mos
Campus Marketing Assistant
Apr 2023 - May 2025 • 2 yrs 1 mo
Ran marketing and social media for the USF Recreation Center in St. Petersburg, FL. • Social media: Managed the department's accounts end to end, from content creation and scheduling to publishing and performance tracking across audience segments. • Campaigns: Promoted a four-week summer camp through online and in-person outreach, helping it sell out (30 participants) and reach 300+ people across digital channels. • Content planning: Kept event and program content calendars up to date across social media and the department website.
Career Peer Advisor & Social Media Manager
Mar 2022 - Aug 2024 • 2 yrs 5 mos
Supported students at USF's Center for Career and Professional Development in St. Petersburg, FL, while running the center's social media. • Social media & content: Created social media and event content promoting Career Center services. • Student support: Provided high-touch service to 100+ students by phone, email, social media and in person, adapting communication to each student's needs. • Coaching: Reviewed resumes and cover letters and ran mock interviews to strengthen students' interview and communication skills. • Events: Supported career events with 200+ attendees through guest engagement and on-site operations.