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Alex S
@salvansdejager
Paid Social Specialist
Spanien
Spanisch, Katalanisch, Englisch
Über mich
I am an accomplished marketing professional with experience in digital advertising and campaign management. I've honed my skills in devising app performance strategies, executing social media advertising campaigns, conducting A/B testing, and managing budgets. I thrive in team environments.
Kompetenzen
Alex S
offline •
Meine Dienstleistungen
Paid Social Media
I will build your high performance full funnel ads strategy for meta and tiktok
Arbeitserfahrung
Paid Social Specialist at Leadtech
Tech Hub • Vollzeit
Dec 2023 - Present • 2 yrs 11 mos
User Acquisition & Scaling: Developed and executed comprehensive acquisition strategies for multiple subscription-based apps, managing high-scale monthly budgets while maintaining efficiency. LTV & ROAS Optimization: Analyzed and optimized campaigns based on pLTV (predicted Lifetime Value) to maximize ROAS and ensure long-term profitability. Value-Based Bidding: Successfully implemented various value-optimization strategies to prioritize high-quality user segments and improve conversion quality. Technical Attribution & Privacy: Extensive experience using MMPs (AppsFlyer/Adjust) for deep-funnel attribution and navigating SKAdNetwork frameworks for optimized iOS performance. Full-Funnel & Retention: Managed retargeting and win-back campaigns to boost user retention and minimize churn within the subscription lifecycle. Partner Collaboration: Worked closely with key partners, including Meta and TikTok, to leverage platform-specific insights and beta features to enhance performance. A/B Testing & Creative Analysis: Conducted continuous A/B testing on both performance settings and ad creatives to identify winning trends and improve conversion rates. Reporting & Strategic Refinement: Responsible for presenting key results to stakeholders and ensuring continuous strategy optimization based on data-driven insights.
Display & Paid Social Specialist
albelli • Vollzeit
Apr 2023 - Dec 2023 • 8 mos
- Design and implementation of new App performance strategy Page 1 of 4 - Creation, monitoring, analysis and optimization of advertising campaigns on Facebook/Instagram. - Coordination and monitoring with GDN and YT Team for full funnel campaigns - Designing forecasting and strategies for Central OKRs - Brief design needs for asset creation - Budget management and forecasting in BENELUX and DACH regions. - Design automation strategies through Smartly
Paid Social Specialist
Glovo • Vollzeit
Dec 2021 - Apr 2023 • 1 yr 4 mos
Design and implementation of new customers acquisition strategies in Western Europe regions. Creation, monitoring, analysis and optimization of advertising campaigns on Facebook/Instagram. Coordination and monitoring with Agency for Twitter Ads Globally. A/B testing of advertising bidding strategies, automated ad campaigns and audiences. Analysis of the test results in order to find the best fit for our countries. Budget management and forecasting in Western Europe regions. Assistance in Product catalog update, events management and attribution.
