s
salome_sakhvadz

Salome S

@salome_sakhvadz

MARKETER STRATEGIST

Italien
Georgisch, Englisch
Einige Informationen werden in englischer Sprache angezeigt.
Über mich
I am an experienced product marketer and strategist with over 11 years of experience in Georgian and international markets, specializing in fintech innovation and B2B marketing. I have strong communication and interpersonal skills, with a proven ability to lead complex campaigns and drive growth.... Mehr lesen

Kompetenzen

s
salome_sakhvadz
Salome S
offline • 

Meine Dienstleistungen

Marketingberatung
I will design a winning GTM strategy for your startup
Ab150 $ / ProjektWeitere Details

Arbeitserfahrung

Co-Founder | Strategist

deepdive • Vollzeit

Jul 2025 - Present • 10 mos

Co-founded and lead a strategy-driven marketing and research agency supporting startups and SMEs. I help companies define product positioning, brand strategy, and go-to-market plans based on market research and customer insights. My work includes qualitative and quantitative research, strategic marketing consulting, and overseeing execution to ensure business goals and marketing activities are aligned.

Bank_of Georgia

Bank of Georgia

Vollzeit • 4 yrs 8 mos

Head of Business Marketing Team

Feb 2023 - May 2025 • 2 yrs 3 mos

Led product marketing and go-to-market strategy for SME financial products including payments, cards, acquiring, lending, and merchant services. Worked cross-functionally with product, analytics, and business teams to define positioning, launch new products, and drive digital adoption. Managed growth strategies across acquisition, activation, and retention funnels while leading a team of product marketers and collaborating with partners such as Mastercard on card acquisition and loyalty programs.

Digital Products Brand Manager

Sep 2020 - Feb 2023 • 2 yrs 5 mos

Managed product marketing for digital business platforms including Business Mobile Bank, Business Internet Bank, Payments Manager, and Digital Onboarding. Developed data-driven GTM strategies and automated engagement campaigns using Salesforce and Power BI to improve acquisition, adoption, and retention. Collaborated with product, UX, analytics, and sales teams to align product development with market needs and strengthen digital adoption among SME clients