Salman D

National Sales Manager - Vehicle Refinishes & Wood Coatings

AkzoNobel • Vollzeit

Dec 2018 - Present • 7 yrs 8 mos

**National Sales Manager – Vehicle Refinish | AkzoNobel** Led the Vehicle Refinish business in Pakistan, managing sales growth, commercial strategy, channel development and customer relationships across the automotive aftermarket. Key responsibilities included: * Developing and executing national sales and business growth strategies. * Managing distributors, dealers, body shops and key accounts across Pakistan. * Expanding market coverage and developing new business opportunities. * Driving premium brand growth and improving product mix and market penetration. * Developing channel strategies, sales targets and performance plans. * Conducting market and competitor analysis to identify growth opportunities. * Managing pricing, margins, sales forecasting and commercial performance. * Developing and implementing customer engagement and sales incentive programs. * Building relationships with major dealerships, body shops and industry stakeholders. * Working closely with technical, marketing, supply chain and finance teams to deliver business objectives. * Using sales data and market insights to identify gaps, improve execution and support decision-making. * Leading initiatives to strengthen distributor capability and improve customer service. **Key areas of expertise:** Sales Strategy | Business Development | Automotive Aftermarket | Channel Management | Distributor Management | Key Account Management | Market Analysis | Pricing & Commercial Strategy | Sales Forecasting | Customer Engagement | Team Leadership

Regional Sales Manager

Lucky Core Industries • Vollzeit

May 2018 - Dec 2025 • 7 yrs 7 mos

**Regional Sales Manager – ICI Pakistan** Managed the Adhesives Chemicals business across Punjab and KPK, responsible for sales, revenue, collections, business development, distributor management and commercial execution. **Key Responsibilities:** * Developed and executed regional sales strategies to achieve volume and value targets. * Managed sales and marketing budgets and optimized resource allocation. * Planned, directed and controlled sales activities to deliver revenue and collection targets. * Managed distributors across Punjab and KPK, representing approximately 70% of the national business. * Developed new business opportunities and expanded the distributor network. * Conducted market research and analysis to identify customer needs, market trends and growth opportunities. * Worked closely with Production, Supply Chain and Customer Services to ensure smooth business operations. * Developed strategies to increase product consumption, strengthen customer relationships and improve market presence. * Monitored sales performance and developed action plans to improve results. * Led and guided Area Sales Managers and sales teams in executing regional strategies. * Developed reporting formats for sales and marketing planning and performance tracking. * Focused on customer satisfaction, after-sales service and long-term relationship development. **Key Achievement:** * Developed new distributors in the North region covering Rawalpindi and Peshawar. **Core Skills:** Sales Management | Business Development | Distributor Management | B2B Sales | Market Research | Sales Strategy | Commercial Planning | Revenue Growth | Sales Forecasting | Customer Relationship Management | Team Leadership

Area Sales Manager

Jotun • Vollzeit

Jul 2014 - Apr 2018 • 3 yrs 9 mos

**Area Sales Manager – Jotun Pakistan** Managed sales and business development for the Decorative Paints segment, with responsibility for sales, collections, dealer network development, market expansion and team performance. **Key Responsibilities:** * Developed and executed regional sales strategies to achieve revenue and collection targets. * Managed and expanded the dealer network across the assigned territory. * Identified new business opportunities and opened new dealers in key markets. * Developed dealer profitability through improved secondary sales and business planning. * Conducted market research and competitor analysis to identify market trends and growth opportunities. * Implemented sales and promotional campaigns to increase product penetration and brand visibility. * Built strong relationships with dealers, contractors, painters and end users. * Created market pull by educating customers and end users about products and applications. * Conducted dealer and sales team training on products, margins and business development. * Managed sales forecasting and dealer stock planning to minimize sales gaps. * Monitored sales and marketing performance and used data to improve future planning and resource allocation. * Provided technical support related to colour mixing machines installed at dealer premises. * Led and developed sales teams to improve capability, execution and business performance. * Reported market intelligence, customer trends and industry developments to senior management. **Key Achievements:** * Won **Nationwide Best Salesman of the Year – 2015**. * Achieved the **highest nationwide sales in 2015 and 2016**. * Grew regional primary sales business by **37%**. * Improved secondary sales percentage to **30%**. * Opened new dealers in Islamabad, Rawalpindi and Jhelum. * Revived business of underperforming dealers through targeted commercial interventions. * Maintained the **lowest overdue ratio** in the region. * Improved MCM team performance