Saki

Facebook Ads Manager / Meta Ads Specialist

LIFEROOM • Freiberufler

Oct 2024 - Nov 2024 • 1 mo

Strategic Planning & Auditing: Executed comprehensive campaign audits on existing ad accounts to identify performance gaps and formulated strategic action plans for scaling. Audience Research: Conducted deep-dive target audience research, utilizing demographic, psychographic, and lookalike targeting to pinpoint high-converting user segments. Campaign Setup: Orchestrated complete campaign setups within Facebook Ads Manager, ensuring accurate Meta Pixel tracking, event configuration, and optimal budget allocation. Creative Development: Conceptualized and developed compelling ad content—including engaging copy and high-quality creatives—tailored to different stages of the sales funnel. Continuous Optimization: Monitored daily performance and actively optimized campaigns through A/B testing of creatives, audiences, and ad placements to reduce Cost Per Acquisition (CPA). Data & Reporting: Generated detailed ads analytical reports to track core KPIs (CTR, CPC, ROAS) and provided actionable insights for future growth.

On-Page SEO Specialist

The Collage Vibe • Freiberufler

Sep 2024 - Oct 2024 • 1 mo

Optimized website copy, meta titles, meta descriptions, and URL structures to align with target search intent and maximize click-through rates (CTR). Keyword Strategy: Conducted in-depth keyword research and competitor analysis to identify high-value, low-competition ranking opportunities. Technical On-Page: Structured header tags (H1-H6) and implemented strategic internal linking to distribute page authority and improve site crawlability for search engine bots. Site Performance: Collaborated with developers to enhance Core Web Vitals, improving page load speed, mobile responsiveness, and overall user experience (UX). Auditing & Reporting: Executed comprehensive site audits using tools like Ahrefs, SEMrush, and Screaming Frog to resolve indexing issues. Tracked KPIs using Google Analytics (GA4) and Google Search Console. Structured Data: Developed and integrated Schema markup to secure rich snippets and enhance visibility in Google SERPs.