Rowan Autumn

GoHighLevel Funnel and Lead Conversion Specialist

Real Vision • Freiberufler

Aug 2026 - Aug 2026 • 0 mos

Specialized in building high-performance sales funnels, automated follow-up engines, and calendar booking systems inside GoHighLevel to turn cold traffic into qualified appointments. Key Achievements: • Scaled a client’s monthly pipeline from $20K to $90K+ through instant speed-to-lead workflow automation (under 60-second response time). • Reduced client no-show rates by 40% with automated dynamic reminder workflows (SMS, email, and Google Calendar sync). • Successfully completed over 50+ A2P 10DLC brand & campaign registrations with a 100% approval rate. Core Responsibilities: • Speed-to-Lead Automations: Setup immediate inbound call bridges, automated conversational SMS bots, and dynamic calendar booking systems. • Funnel & Form Architecture: Developed custom landing pages, popup forms, smart surveys, and checkout pages connected to Stripe. • Database Reactivation: Ran automated SMS/Email reactivation campaigns to convert dormant client lists into active bookings. • Account Setup & Sub-Accounts: Managed full SaaS-mode sub-account setups, custom user permissions, team calendars, and tracking dashboards.

Lifecycle and Email Marketing Strategist

RufDiamond • Freiberufler

Aug 2026 - Aug 2026 • 0 mos

Spearheaded automated lead nurturing and customer lifecycle email campaigns for B2B and SaaS clients to accelerate pipeline velocity, reduce churn, and increase MQL-to-SQL conversions. Key Achievements: • Optimized cold/warm lead nurture tracks, boosting inbound demo bookings by 35%. • Designed user onboarding email sequences that reduced 30-day user churn by 18%. • Consistently achieved an average 45% Open Rate and 6.2% Click-to-Open Rate (CTOR) across all marketing and transactional email streams. Core Responsibilities: • Lifecycle Strategy: Built multi-touch drip sequences based on user behavior, product triggers, and lead scoring. • CRM & Automation: Managed complex automation workflows, database hygiene, and lead routing within HubSpot and ActiveCampaign. • Copywriting & Design: Crafted conversational, plain-text and hybrid HTML emails focused on high response rates and direct conversions. • Deliverability & Compliance: Ensured strict adherence to GDPR, CAN-SPAM, and recent Google/Yahoo bulk-sender authentication protocols.

Senior Email Marketing and Retention Specialist

Ghumo • Freiberufler

Jul 2026 - Aug 2026 • 1 mo

Led full-funnel email and SMS marketing strategies for scaling D2C e-commerce brands, driving an average of 30%–45% of total store revenue directly through owned retention channels. Key Achievements: • Generated over $850K+ in email-attributed revenue within 12 months through automated lifecycle flows and targeted campaigns. • Maintained 40%+ average open rates and 3.5%+ click-through rates (CTR) by implementing strict audience segmentation and engagement-based pruning. • Increased Abandoned Cart recovery rates by 22% using multi-step, dynamic-discount SMS & email automations. • Fixed severe domain reputation and spam-placement issues, recovering deliverability back to a 99%+ inbox placement rate. Core Responsibilities: • Flow Automations: Designed, wrote, and built high-converting flows (Welcome Series, Abandoned Cart, Browse Abandonment, Customer Win-Back, Post-Purchase VIP, and Cross-Sell). • Campaign Management: Planned and executed weekly broadcast calendars, promotional sales, product launches, and seasonal flash sales. • Deliverability & Health: Managed sender reputation (DKIM, SPF, DMARC compliance, BIMI setup, list cleaning, and bounce-rate monitoring). • Data & A/B Testing: Continuously optimized subject lines, preview text, send times, dynamic content, and call-to-actions (CTAs).