Rohail Shah

Amazon PPC Manager

PPC Nest

Jun 2020 - Present • 6 yrs 1 mo

I manage Amazon PPC accounts for brands ranging from early-stage sellers to 7-figure businesses, with a strong focus on profitability and scalable growth. My work involves taking ownership of Amazon's advertising strategy, restructuring underperforming accounts, reducing wasted ad spend, and using PPC as a growth engine rather than a maintenance channel. I’ve worked extensively across competitive niches, including supplements, home & kitchen, and private label brands. Key responsibilities include PPC campaign setup and optimization, keyword and search term strategy, budget and bid management, launch-focused PPC strategies, and aligning ads with organic growth goals. I regularly manage high-spend accounts, optimizing performance while maintaining control over ACoS and TACoS. I also help brands move away from over-reliance on automation by applying a hands-on strategy on top of AI tools, ensuring intent, data trends, and long-term scale drive decisions.