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Rogena B
@rog3na
Senior PR Communications
Albanien
Italienisch, Englisch
Über mich
I am a Senior PR & Communications professional with extensive experience in marketing, public relations and communication. My career includes senior roles at Kastrati Group, as well as over six years of specialized experience in business marketing and operations within the banking sector at BKT.
Kompetenzen
Rogena B
offline •
Meine Dienstleistungen
Werbeartikel
I will write professional press releases for your brand
Arbeitserfahrung
PR & Communications Manager
Kastrati Albania • Vollzeit
Dec 2021 - Present • 4 yrs 10 mos
Leading PR, corporate communications, media relations, brand communication and CSR initiatives for one of Albania’s largest and most diversified business groups, operating across multiple industries and high-profile brands. My expertise includes: PR strategy & communications planning Press releases & media relations Corporate communications Brand positioning & messaging Crisis & reputation communications Content writing & editing Corporate profiles & presentations Executive communications CSR & ESG communications Social media & digital content Media planning & campaign coordination Event & launch communications
Senior Marketing Specialist
BKT • Vollzeit
May 2015 - Dec 2021 • 6 yrs 7 mos
Marketing specialist with extensive experience in financial product marketing, including consumer loans, mortgages, credit cards, debit cards, deposits, current accounts, direct debits, and digital banking services. Managed end-to-end marketing campaigns, from strategy and product positioning to creative development, media execution, and customer communication. Collaborated closely with Product, Sales, Digital, CRM, and external agencies to support customer acquisition, engagement, and product growth. Experienced in developing campaign concepts, copy, promotional materials, digital content, customer communications, and integrated marketing strategies while translating complex financial products into clear and compelling messages.
