Rina

AI Content Creator & Digital Marketing Specialist

Upwork • Freiberufler

Dec 2023 - Present • 2 yrs 8 mos

For the past 2 years, I've been working with Mummy's World as an AI Content Creator and Digital Marketing Specialist. My main responsibility has been creating AI-powered content for the brand, including social media posts, promotional images, ad creatives, and marketing visuals that match the brand's identity. Along with content creation, I managed and optimized Facebook Ads and TikTok Ads campaigns to help the brand reach more potential customers, increase engagement, and improve sales. I regularly tested different audiences, creatives, and campaign strategies to get better results and improve overall ad performance. During my time with the brand, I played an important role in growing its online presence and helping it reach a much larger audience. My work contributed to significant business growth and stronger brand recognition across social media platforms. Key Responsibilities: Created AI-generated content and marketing creatives for social media. Managed Facebook Ads and TikTok Ads campaigns. Researched and targeted the right audience for better campaign performance. Improved engagement, reach, and brand visibility. Worked closely with the brand to support long-term growth through digital marketing.