
Richie James
Email Marketing and Newsletter Growth Specialist
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Email Marketing Specialist
ReadinGraphics • Teilzeit
Jun 2025 - Apr 2026 • 10 mos
I developed and executed email marketing campaigns for ecommerce brands and SaaS companies. Built high-converting Klaviyo automations including welcome series, abandoned cart, win-back, and post-purchase flows. Managed subscriber segmentation and list hygiene to improve deliverability. Designed Beehiiv newsletters and optimized landing pages for subscriber growth. Assisted clients with Ghost CMS membership setup, newsletter integrations, and customizations. Conducted A/B testing to improve open rates, click-through rates, and conversions. KEY ACHIEVEMENT: Increased email-attributed revenue by 25–40% for multiple ecommerce clients. Improved average email open rates from 18% to 35%. Reduced cart abandonment through automated recovery sequences.