Rohan

Digital Marketing Expert for Restaurant Growth Using Google Ads Facebook Ads and Local SEO

All India Authentic Cuisine • Freiberufler

Jan 2024 - Present • 2 yrs 7 mos

Worked as a Digital Marketing Specialist for an authentic Indian restaurant, managing a complete digital marketing strategy focused on increasing online visibility, attracting local customers, generating leads, and driving online orders. My responsibilities included Google Ads, Facebook Ads, Local SEO, and Google Business Profile optimization. I managed paid campaigns, researched keywords and audiences, optimized ad copy and targeting, monitored performance, and improved campaigns based on performance data. For Google Ads, I handled keyword research, search intent analysis, campaign setup, ad group structure, negative keywords, search term analysis, bid optimization, budget management, and conversion focused optimization. For Facebook Ads, I managed audience targeting, campaign setup, creative strategy, retargeting, budget optimization, and performance monitoring to increase brand awareness, engagement, inquiries, and potential orders. I also worked on Local SEO and Google Business Profile optimization to improve visibility in Google Search and Google Maps. This included profile optimization, local keyword targeting, regular content updates, local relevance improvements, and strategies to attract customers searching for Indian restaurants and food services. Key areas included Google Ads, Facebook Ads, Local SEO, Google Business Profile optimization, keyword research, audience targeting, ad optimization, retargeting, lead generation, online order generation, Google Maps visibility, and performance tracking. The overall strategy combined paid advertising and organic local marketing to build a stronger online presence, reach qualified customers, increase brand awareness, and support long term restaurant growth.

Growing Car Rental Business Through Digital Marketing

Liberta • Freiberufler

Jul 2024 - Apr 2026 • 1 yr 9 mos

Managed digital marketing activities for a car rental business in Mauritius with a focus on increasing online visibility customer inquiries and booking opportunities. Worked on developing and optimizing digital marketing strategies to reach potential customers searching for car rental services and travel transportation solutions. Key responsibilities included Google Ads campaign management keyword research audience targeting ad optimization conversion focused strategies and performance monitoring. Improved online presence by targeting relevant search terms and reaching customers with strong purchase intent. Focused on generating qualified leads and increasing potential car rental bookings through data driven digital marketing campaigns. Worked with different vehicle categories including economy cars SUVs luxury vehicles and premium rental options to support targeted marketing strategies. This project strengthened my experience in digital marketing for the travel transportation and car rental industry with a strong focus on lead generation customer acquisition and business growth.