Rebecca A

Junior Marketing Assistant

Scooter's Coffee • Freiberufler

Oct 2026 - Present • 1 mo

Supported the marketing team with email marketing, list management and ecommerce operations while learning Klaviyo, Shopify and marketing automation from the ground up. Imported and synced Shopify customers and products into Klaviyo, created signup forms, popups and basic segments, and scheduled newsletters and promotional campaigns. Helped build starter flows, including welcome series, abandoned cart, post-purchase and win-back, then monitored open rate, click rate, unsubscribe rate and bounce rate. Cleaned email lists, removed inactive subscribers, managed suppression lists and handled consent, GDPR and CAN-SPAM basics to protect email deliverability. Assisted with email template design, product blocks, personalization tags, preview text and mobile testing in Gmail, Outlook and Apple Mail. Created simple A/B tests for subject lines and send times, and reported the results to senior marketers. Used Google Analytics, UTM links and Klaviyo dashboards to track revenue, conversion rate and campaign performance. Studied Klaviyo Academy lessons, Shopify Partner Academy material, HubSpot email marketing training and Google Digital Marketing courses, then applied them to live ecommerce accounts. Supported SMS marketing, customer segmentation, product launches, seasonal promotions and customer feedback surveys. Documented processes, kept campaign calendars organized and helped the team deliver reliable email automation, stronger customer retention and measurable growth for Shopify stores. Supported Shopify store setup, product tagging, discount codes and basic Shopify Flow tasks. Assisted with email design, newsletter layouts and product launch announcements. Grew skills in segmentation, deliverability, email automation and ecommerce analytics. Shared learnings with the team through short reports and training notes. Strong email copywriting skills. Clear client communication. Email design tips applied. Revenue-focused strategy. Ecommerce growth mindset. Retention marketing.

Digital Marketing Executive, Email and SMS

Beauty Accessories Now • Freiberufler

Sep 2026 - Present • 2 mos

Planned and executed email and SMS marketing campaigns for ecommerce clients in Nigeria and abroad, using Klaviyo, Shopify and Google Analytics. Built campaign calendars for product launches, flash sales, free shipping offers, bundle offers, new arrivals, restock announcements, loyalty program announcements, VIP early access, giveaways, referral programs, Valentine’s Day, Mother’s Day, back to school, holiday gift guides, Black Friday and Cyber Monday. Wrote subject lines, preview text, email copy and SMS messages, then segmented audiences by purchase history, engagement, location, discount sensitivity and customer lifetime value. Managed SMS consent, double opt in, preference center and unsubscribe page setup, and combined email and SMS sequences for abandoned cart, browse abandonment and win-back campaigns. Optimized send time, email frequency and smart send time to protect deliverability while raising open rate, click rate, placed order rate and revenue per recipient. Monitored Klaviyo reports, custom reports and benchmarks by industry, then shared clear weekly and monthly performance summaries covering conversion rate, list growth rate, unsubscribe rate, bounce rate, spam complaint rate, flow revenue and campaign revenue. Tracked email marketing ROI with UTM links, attribution settings and Google Analytics GA4. Handled list cleaning, re-engagement campaigns, sunset policies and suppression to maintain strong sender reputation. Worked with designers, copywriters, developers and founders to ship campaigns on time and grow customer retention for Shopify and Shopify Plus brands across fashion, beauty, skincare, jewelry, food, wellness and home decor. Coordinated influencer, referral and giveaway campaigns with email and SMS follow-up sequences. Built reporting dashboards in Klaviyo and Google Analytics for founders and ecommerce managers. Improved customer retention with loyalty, review and post-purchase campaigns. Strong email copywriting skills. Flow optimization.

Email Designer and Template Developer

Foothold Technology • Freiberufler

Sep 2026 - Present • 2 mos

Created conversion focused, mobile-responsive email design for Klaviyo campaigns and flows serving Shopify and DTC brands. Designed custom email templates, hero banners, product grids, lookbooks, newsletters, announcement emails, sale emails, holiday emails and Black Friday emails using the Klaviyo drag and drop editor, custom HTML and inline CSS. Built brand kits, saved sections, reusable blocks, hybrid templates and a complete email design system covering typography hierarchy, web safe fonts, custom fonts, color palettes, buttons, headers, footers, dividers, spacers and social icon blocks. Applied mobile-first design, 600px layouts, dark mode support, accessibility, alt text, image compression and fast loading to improve readability, click rate and conversion rate. Added dynamic content blocks, product feeds, review stars, user generated content, countdown timers, GIFs, video thumbnails and clickable images to lift engagement. Tested rendering in Gmail, Outlook, Yahoo and Apple Mail with preview tools, plain text versions and spam checks. Turned Figma and Canva concepts into pixel-perfect coded emails, and wrote persuasive email copy, subject lines and preview text that matched brand voice. Ran A/B tests on layout, call to action design, images and whitespace, then used the results to refine templates for ecommerce beginners and established stores alike. Delivered consistent email templates for welcome series, abandoned cart, post-purchase, win-back and back in stock flows. Improved brand consistency, lowered production time and supported higher open rate, click rate and email revenue. Built lookbook, product grid and user generated content layouts for fashion, beauty, skincare and jewelry brands. Optimized email image size, loading speed and alt text for accessibility and deliverability. Created minimalist and luxury brand email design styles that matched each store identity. Supported SMS template design and email template reuse across campaigns. Clean layouts.