Rasel Sheikh

eCommerce Store Manager & SEO Specialist

Premium UK Furniture Brand (istools) • Freiberufler

Nov 2025 - Present • 7 mos

Managed full-scale daily operations, SEO strategy, and multi-channel listings for a premium UK furniture eCommerce brand across 3 distinct platforms (Shopify and Rackhams Marketplace). Key Responsibilities & Achievements: • SEO & Copywriting: Developed and executed a 4-Tier SEO keyword strategy. Authored high-converting, magazine-style SEO blogs adhering to strict brand guidelines (e.g., utilizing premium descriptive terms over generic colour/print names). • Shopify Management: Managed massive data entry for complex product variants and troubleshot backend syncing issues involving custom Liquid code and metafields. • Marketplace Integration: Successfully managed the Rackhams UK seller portal, mapping product categories, adding material attributes, and resolving variant errors to push pending products live. • Social Media Management: Scheduled and managed daily content across 3 different brand accounts using Meta Business Suite, ensuring strict brand separation. • Client Success: Maintained 100% accuracy under high-pressure, fast-paced environments, continuously optimizing product pages with trust factors like lead times and review widgets.