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E-commerce is the online sale of products and services, while digital marketing is the method used to drive traffic to online stores to increase sales. Digital marketing uses online channels like social media, display advertising, email, and search engines. Before starting a marketing campaign, it's important to identify your target audience, which is the group of people you want to reach based on similar attributes like age, gender, demographic, or purchasing behavior. Understanding your target audience can help you determine which channels to use and what information to include in your camp.