Racheal

Web Development & SEO Specialist

FXR Racing • Freiberufler

May 2024 - Present • 2 yrs

Focused on the intersection of website design and organic growth. I specialized in building business websites that don't just look good but rank on the first page of Google. SEO Integration: Implemented Rank Math SEO frameworks during the build website phase to boost website ranking by 60% for clients. Landing Page Design: Created high converting landing pages that transformed cold traffic into active leads. Custom WordPress: Developed unique functionalities and custom WordPress themes to solve specific business problems.

WordPress Technical Consultant

ScaleHub

Jun 2023 - Present • 2 yrs 11 mos

Provided expert level WordPress help and handled advanced technical debt. I was the "go-to" for rescuing broken sites and performing critical website redesigns. Bug Fixing: Acted as a specialist for WordPress error fixes and bug fixes, resolving security vulnerabilities and plugin conflicts. Performance Audits: Conducted deep-dive audits to fix WordPress issues related to core web vitals and database bloat. Responsive Fixes: Specialized in elementor fix tasks, ensuring sites were perfectly responsive across all mobile devices.

Senior WordPress Developer & Digital Architect

FTF Design Studio • Freiberufler

Sep 2022 - Present • 3 yrs 8 mos

Serving as a lead WordPress developer within a global design agency environment, I transform complex business requirements into high-performance digital assets. My role focuses on being a "transformator"—taking outdated platforms and redesigning WordPress ecosystems to maximize user impact and ROI. Key Achievements & Responsibilities: Global Business Websites: Spearheaded the website development of 50+ enterprise-level sites, ensuring a responsive website experience across all devices and regions. Elementor Mastery: Served as the in-house Elementor expert, utilizing Elementor Pro and Crocoblock to build complex dynamic layouts and custom post types. E-commerce Growth: Engineered high-conversion WooCommerce stores, integrating WPML for multi-language support and custom WordPress checkout flows. Performance Engineering: Optimized WordPress speed and core web vitals using WP Rocket, consistently achieving 90+ PageSpeed scores. SEO & Visibility: Integrated Rank Math SEO frameworks during the website redesign phase to ensure immediate improvements in website ranking. Technical Troubleshooting: Acted as the primary point for WordPress help, resolving critical WordPress errors, bug fixes, and security vulnerabilities.