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Rabbiya Asif
@rabbiyasif
HR Strategy Expert and Admin Support, From Daily Dashboards to Talent Strategy
Pakistan
Englisch
Über mich
I'm an HR professional who loves turning messy data into meaningful insight and processes into smart systems. Whether you need someone to wrangle your spreadsheets, design a performance framework or build a talent strategy that actually works, then I'm your person.
I've built talent programs across 17 markets across organizations like BAT (British American Tobacco) and Coca Cola, led organizational effectiveness initiatives. I'm equally comfortable with day-to-day admin (data entry, reporting, database mgt) & the bigger-picture work (talent strategy, capability programs, organizational design.
Kompetenzen
Rabbiya Asif
offline •
Meine Dienstleistungen
Weiterbildung & Entwicklung
I will be your HR consultant
Portfolio
Arbeitserfahrung
Area Talent and Organization Effectiveness Manager
Pakistan Tobacco Company • Vollzeit
Feb 2024 - Apr 2026 • 2 yrs 2 mos
Led talent and capability agendas (Including L&D portfolio, New Values, Leadership Capabilities, Inclusive Programs, Engagement Surveys) across APMEA region at BAT (17 markets). Headed the Employer Branding.
HR Business Partner
Coca-Cola • Vollzeit
Aug 2021 - Feb 2024 • 2 yrs 6 mos
HR Business Partner Executive – Supply Chain | Oct 2023 – Feb 2024 Partnered with Supply Chain leadership across 7 plants to translate business objectives into HR strategy and change initiatives. Talent Management Specialist | Sep 2022 – Oct 2023 Rolled out national performance management and talent development infrastructure (TRI, succession planning, ILDP) across all organizational levels; designed and embedded structured onboarding experience. Built feedback-led culture through 360° feedback and employee surveys; ensured KPI consistency across the organization. HR Specialist, Talent Acquisition | Sep 2021 – Aug 2022 Managed end-to-end recruitment across Commercial and Support functions; led early talent programs for three cohorts with 75% D&I representation target. Championed people analytics integration—tracked turnover, tenure, generational/gender composition, and workforce productivity to inform strategic decision-making.
