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Marketing Automation Expert
The Adecco Group • Vollzeit
May 2021 - Dec 2024 • 3 yrs 7 mos
As a Marketing Automation Expert at The Adecco Group, I supported multi-channel marketing operations by designing, implementing, and optimizing automated workflows that improved lead nurturing, campaign efficiency, and data accuracy across teams. I worked closely with marketing, sales, and operations stakeholders to automate email campaigns, CRM updates, audience segmentation, and performance tracking using modern automation tools and integrations. My role involved analysing existing marketing processes, identifying automation opportunities, and building scalable solutions that reduced manual work, improved conversion rates, and ensured consistent customer journeys. I also handled API integrations, data synchronization between platforms, and ongoing optimization to ensure campaigns remained efficient, compliant, and results-driven in a fast-paced enterprise environment.