glory P

Split Testing Campaign Expert

Fashion Bug Online

Oct 2025 - Nov 2025 • 1 mo

Planned and executed A/B split testing campaigns for e-commerce brands to improve email marketing performance. Tested subject lines, email designs, CTA buttons, send times, and promotional offers to identify top-performing strategies. Increased open rates, click-through rates, and conversions through data-driven campaign optimization. Used Mailchimp, Klaviyo, and Shopify to create, automate, and analyze campaigns. Monitored campaign analytics and provided detailed performance reports with actionable insights. Improved customer engagement, retention, and return on investment for multiple online stores. Created targeted audience segmentation for more personalized and profitable campaigns.

Email Marketing pro

Global Marketing Services • Selbstständig

Aug 2025 - Sep 2025 • 1 mo

Working as an Email Marketing pro at Global Marketing Services has been a rewarding experience because I enjoy helping businesses increase sales and build stronger customer relationships through effective email strategies. I feel motivated whenever I receive a new project because it gives me the opportunity to solve problems and create campaigns that deliver measurable results. One client came to me with a common challenge: they had many website visitors and subscribers, but very few sales from email marketing. Their open rates were low, customers were abandoning carts, and there was no automation system in place. I carefully reviewed their email setup and created a complete marketing solution. I designed a Welcome Series to engage new subscribers, built an Abandoned Cart flow to recover lost sales, improved subject lines to boost open rates, and created weekly promotional newsletters with clear calls to action. After implementing these changes, the client experienced better engagement, more recovered sales, and increased repeat purchases. Seeing those results made me feel proud because my work directly helped the business grow. Experiences like this continue to strengthen my passion for email marketing and delivering value to clients.