Richard

Online Course Marketing Specialist

Freelance Web Designer • Freiberufler

Jun 2022 - Present • 3 yrs 11 mos

Helped course creators increase student enrollments through targeted digital marketing strategies. Managed promotions for online courses on platforms like Udemy, LearnWorlds, Teachable, Kajabi, and Skool. Created and optimized Facebook Ads, Instagram campaigns, email funnels, and landing pages to improve conversions. Conducted audience research, competitor analysis, and keyword optimization for course visibility. Improved course reach, lead generation, and ROI through data-driven marketing campaigns.

Digital Marketing Manager for E-Learning Brands

Remote Contract / Agency Collaboration • Freiberufler

Mar 2021 - Present • 5 yrs 2 mos

Planned and executed marketing campaigns for coaches, educators, and online academy owners. Built lead generation systems for webinars, mini-courses, and premium course launches. Managed ad creatives, audience targeting, retargeting campaigns, and performance tracking. Assisted with launch strategies for new course offers, upsells, and evergreen enrollment funnels. Increased engagement and enrollment rates using email automation and social media promotion.

Course Funnel & Enrollment Growth Consultant

Freelance Consultant • Freiberufler

Sep 2020 - Present • 5 yrs 8 mos

Designed sales funnels for online courses to convert traffic into paying students. Supported course creators with funnel setup, lead magnets, email nurture sequences, and checkout optimization. Promoted digital products through organic marketing, paid ads, and community-based strategies. Worked with clients in business, coaching, health, education, and personal development niches. Focused on scaling course sales while reducing cost per lead and improving customer acquisition.