Priya C

Senior Executive (Content)

Hindustan Times • Vollzeit

Dec 2023 - Present • 2 yrs 5 mos

Ideating for pitches and writing copy for various brands from Skoda and Volkswagen to Garnier and Parle G. Ideating for innovations that break through the cluttering boosting brand visibility. Writing original, plagiarism-free content for features, supplements and pullouts in record time. Niche specialisation: lifestyle, fashion, beauty, automobiles, real estate, luxury goods and more. Coordinating with government clients and converting press releases into reports, in keeping with the right tonality. Communicating with other teams for a smoother workflow, attending briefing calls, and decoding it with the team for a thorough understanding

Copywriter

Story Digital • Vollzeit

Aug 2022 - Nov 2023 • 1 yr 3 mos

Experienced in communications for both B2B and D2C clients for five years. Working for the brands Wild Stone, illusto, Baazi Games and Bunge Brands (Dalda, Hudson, Fiona, Chambal and Gagan). Drafting social media concepts and copy. Collaborating with the team on pitches (designing content pillars and strat). Handling ORM for Wild Stone. Spearheading campaigns along with the team. Coordinating with the design and client strategy teams for smoother execution. Spearheaded the World’s Quickest Shower and Bhai Zone campaigns that won the Foxglove Most Witty Use of Influencers (National). Part of the team that brought in the Foxglove Young Agency of Year Award 2023