Ppc Ani

Paid Media Tracking & CRO Specialist

MuteSix • Freiberufler

Jan 2026 - Feb 2026 • 1 mo

Currently supporting advanced eCommerce tracking infrastructure and paid media analytics optimization. Challenges:- High ad spend accounts required stronger attribution clarity and stable data flow between Shopify, GA4 and ad platforms. Scaling efforts were limited by inconsistent event tracking and multi-region complexity. My Role & Implementation:- Designed and deployed server-side tracking systems, structured GA4 enhanced eCommerce configuration, and Meta Conversion API with advanced deduplication setup. Improved attribution modeling through refined event parameter strategy and enhanced conversion integrations. Delivered executive-level performance dashboards for real-time insights. Results:- Established reliable revenue reporting and improved event match quality. Enabled confident scaling of six-figure monthly ad budgets with stable attribution and accurate performance measurement. Core Skills:- - Server-Side Tracking Architecture, - Advanced Attribution Modeling, - Shopify eCommerce Analytics, - GA4 Enhanced eCommerce, - Meta Pixel Optimization, - Conversion Infrastructure Design, - CRO Strategy, - Data Driven Scaling

Performance Marketing & Technical Tracking Specialist

Pearl Lemon • Freiberufler

May 2025 - Sep 2025 • 4 mos

Worked on technical tracking and conversion infrastructure optimization for global clients. Challenges:- Clients were experiencing tracking losses due to consent restrictions, event duplication, and incomplete funnel visibility. Conversion data inconsistencies were reducing optimization accuracy. My Role & Implementation:- Conducted full diagnostic audit of GA4, GTM and ad pixels. Implemented Consent Mode V2, structured event parameter mapping, Meta CAPI with proper deduplication logic, and Enhanced Conversions. Rebuilt funnel event structure and improved cross-domain tracking accuracy. Results:- Improved tracking reliability to near-complete accuracy. Strengthened attribution modeling and enabled marketing teams to optimize campaigns with cleaner, validated performance data. Core Skills:- - Consent Mode V2, - Meta CAPI Integration, - Event Deduplication Strategy, - GA4 Funnel Tracking, - Cross Domain Tracking, - Data Validation, - Performance Analytics

Paid Media & Analytics Consultant

MarketStar • Freiberufler

May 2024 - Feb 2025 • 9 mos

Contributed to multi-channel paid media performance and analytics improvement initiatives. Challenges:- Campaign data was fragmented across CRM, ad platforms, and analytics systems. Offline conversions were underreported, and attribution inconsistencies were affecting performance measurement accuracy. My Role & Implementation:- Implemented structured GA4 tracking with advanced event parameters and cross-platform measurement alignment. Integrated Offline Conversion Tracking and CRM data sync. Built custom GTM triggers and automated Looker Studio dashboards for centralized reporting. Results:- Reduced reporting discrepancies and improved lead quality visibility. Delivered consistent cross-channel attribution and enabled stable scaling of paid campaigns while maintaining strong efficiency metrics. Core Skills:- - PPC Campaign Management, - Offline Conversion Tracking, - GA4 Advanced Events, - GTM Custom Configuration, - Looker Studio Dashboards, - CRM Integration, - Cross Channel Attribution