Rahat Khan

Meta & Google Ads Specialist – Sales & Lead Generation for Articles of Style

Articles of Style • Freiberufler

Sep 2025 - Feb 2026 • 5 mos

I managed full-funnel paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads with a clear objective: drive consistent sales and generate high-quality leads. I was responsible for the complete campaign lifecycle — from strategic planning and account structure development to execution, optimization, and scaling. This included advanced audience research, keyword targeting, Pixel and conversion tracking setup, event optimization, and building data-backed campaign frameworks designed for performance. I conducted structured A/B testing on creatives, ad copy, landing pages, and targeting segments to identify winning combinations. Using key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rate, I continuously optimized campaigns to improve efficiency and profitability. Through ongoing data-driven decision-making and performance analysis, I scaled successful campaigns while maintaining cost control and lead quality. The result was consistent sales growth, strong return on ad spend, and a steady flow of qualified leads. My approach focused on long-term scalability, measurable growth, and maximizing return from every advertising dollar spent.

PPC Campaign Manager

Nova Growth Solutions • Freiberufler

Jun 2024 - Dec 2025 • 1 yr 6 mos

Planned, launched, and optimized high converting Google Ads campaigns for service based and eCommerce businesses. Focused on lead generation, improving quality score, and maximizing return on ad spend.

Google Ads Specialist

BrightPath Marketing Agency • Freiberufler

Dec 2021 - Nov 2025 • 3 yrs 11 mos

Managed and optimized Google Ads campaigns for local and international businesses. Conducted keyword research, conversion tracking setup, and campaign optimization to improve ROI and lower CPC. Helped businesses generate qualified leads and increase online sales through strategic PPC management.