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Scale Your Home Service Business with a Certified Google Ads Expert
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Google Ads Specialist
SPPC Digital • Freiberufler
Aug 2026 - Present • 1 mo
Google Ads Specialist | SPPC Digital Working as a Google Ads Specialist at SPPC Digital, a full-service SEO & PPC agency, managing Google Ads campaigns for home & local service business clients. Key Responsibilities: ✔️ Managing Google Ads campaigns for home service businesses, including Plumbing, HVAC, Electrical, and Cleaning companies ✔️ Conducting high-intent, location-based keyword research to target ready-to-book customers ✔️ Building and optimizing Search and Call-Only campaigns for emergency and appointment-based services ✔️ Setting up conversion tracking using Google Ads, GA4, and GTM ✔️ Auditing campaigns regularly to reduce wasted ad spend and improve lead quality ✔️ Applying negative keyword strategies to filter out low-intent traffic ✔️ Preparing performance reports focused on calls, leads, and cost-per-lead metrics This hands-on experience managing real client campaigns has given me a strong understanding of the specific challenges home service businesses face - seasonal demand, local competition, and the importance of call-based conversions.