FavourGHL

GoHighLevel CRM & Automation Specialist

Jun 2026 - Present • 2 mos

Led end-to-end GoHighLevel (GHL) CRM implementation and automation strategy for coaches, consultants, med spas, real estate agencies, legal practices, home service businesses, and B2B SaaS brands. Built and deployed complete white-label GoHighLevel setups including custom pipelines, automated SMS and email sequences, appointment booking calendars, missed-call text-back systems, and multi-channel lead capture funnels. Configured A2P 10DLC compliance and phone number registration to ensure deliverability and avoid carrier filtering. Designed automated nurture campaigns that moved leads from first contact to booked appointment without manual follow-up, increasing client close rates and reducing response time to under five minutes. Integrated GoHighLevel with third-party platforms including Facebook Ads, Twilio, Mailgun, Zapier, Stripe, and QuickBooks to unify marketing, payments, and accounting data inside a single CRM dashboard. Built custom workflows using GHL's internal automation builder combined with n8n for advanced logic, conditional branching, and API-driven actions beyond native GHL capability. Delivered reputation management systems, review request automations, and two-way texting inboxes that improved client retention. Managed multiple client accounts simultaneously inside GHL's agency/sub-account structure, training business owners and staff on system usage post-delivery. Consistently delivered projects using clear scope documents, SOPs, and Loom walkthroughs to reduce revision cycles and improve client satisfaction scores. Keywords: GoHighLevel expert, GHL CRM setup, CRM automation, sales funnel automation, lead nurture, A2P compliance, white label CRM, marketing automation specialist.

Fractional Operations Manager & Virtual Business Support Specialist

Feb 2026 - Present • 6 mos

Worked as a fractional operations manager for small business owners and solopreneurs who needed senior-level systems and project oversight without the cost of a full-time hire. Took ownership of day-to-day operational management including task delegation, deadline tracking, team check-ins, and project status reporting across multiple concurrent client accounts. Built and maintained centralized command centers inside Notion and ClickUp that gave founders a single source of truth for finances, projects, hiring, content calendars, and client deliverables. Managed vendor and freelancer coordination on behalf of clients, including scoping work, reviewing deliverables against briefs, and ensuring quality control before final approval and payment release. Set up recurring reporting rhythms (weekly and monthly ops reviews) that summarized key business metrics, project bottlenecks, and upcoming priorities so founders could make faster, better-informed decisions. Streamlined internal communication by replacing scattered email threads and DMs with structured project boards, reducing missed tasks and duplicated work across teams. Oversaw CRM and automation systems built in GoHighLevel to ensure ongoing accuracy of pipelines, lead routing, and automated sequences as the business scaled and offerings changed. Managed hiring and onboarding logistics for new contractors and virtual assistants, including building SOP libraries and training materials to speed up ramp-up time. Identified and eliminated operational bottlenecks by auditing existing processes and rebuilding them around automation-first, low-manual-touch systems. Acted as the operational right hand for founders, freeing them to focus on strategy, sales, and growth while day-to-day execution ran smoothly in the background.

Marketing Automation & Lead Nurture Strategist

Jan 2026 - Present • 7 mos

Developed and executed marketing automation strategies inside GoHighLevel and complementary automation tools to convert cold leads into paying customers without manual follow-up. Built multi-step email and SMS nurture sequences segmented by lead source, buyer intent, and funnel stage, using behavioral triggers to send the right message at the right time. Designed and deployed complete sales funnels including landing pages, opt-in forms, thank-you sequences, and automated appointment booking flows connected directly to the CRM pipeline. Set up lead scoring systems that automatically flagged high-intent prospects for sales team follow-up while low-intent leads continued through longer nurture cycles, improving sales team efficiency. Built abandoned-cart and abandoned-booking recovery sequences that automatically re-engaged prospects who started but didn't complete a purchase or booking. Configured review generation and reputation management automations that requested customer reviews at optimal post-purchase moments, improving online ratings and local SEO visibility. Ran A/B tests on email subject lines, SMS copy, and funnel steps to continuously improve open rates, click-through rates, and overall conversion performance. Integrated marketing automation with Facebook and Google Ads tracking to attribute revenue back to specific campaigns, helping clients optimize ad spend based on actual ROI rather than vanity metrics. Collaborated with clients on copywriting and messaging strategy to ensure automated communications felt personal rather than robotic. Delivered consistent increases in lead response speed, appointment show rates, and overall marketing-attributed revenue for every client engagement. Keywords: marketing automation specialist, lead nurture sequences, sales funnel builder, email SMS automation, lead scoring, conversion rate optimization, GoHighLevel marketing.