Anika L

Graphic Design, Website Development & Social Media Management

Digital Marketing Agency • Vollzeit

Sep 2022 - Oct 2026 • 4 yrs 1 mo

Before founding Pink Lemonade Media, I spent years in the trenches running high-stakes digital operations, branding, and content systems for a well known mixed martial arts events promotion company. Operating in the fast-paced combat sports industry meant one thing: if your digital presence is slow, invisible, or uninspired, you lose. During my tenure, I owned the entire digital ecosystem from the ground up. I didn't just manage tasks—I built and scaled the brand's visual identity, engineered high-converting web architecture, and ran end-to-end multi-channel social media campaigns under extreme pressure. Core Responsibilities & Impact: End-to-End Brand Architecture: Overhauled the company’s visual identity and brand guidelines, transitioning from generic industry noise to a striking, unignorable market presence. High-Performance Web Development: Designed, built, and optimized custom digital platforms engineered for speed, mobile responsiveness, and high user conversion rates. Aggressive Social Media Growth & Paid Media: Managed multi-platform social channels (Meta, Instagram) and engineered targeted ad campaigns that drove continuous ticket sales, fan engagement, and revenue growth. Content Systems & Production: Spearheaded end-to-end content creation, combining punchy copywriting, high-reach short-form video strategies, and structured monthly content calendars. Crisis-Tested Execution: Learned how to cut through digital clutter, eliminate agency fluff, and deliver fast, uncompromising results when margins for error were zero. Today, I bring that exact same high-performance, battle-tested discipline to Pink Lemonade Media. When you work with me, you aren't getting a junior freelancer learning on the job—you’re getting a seasoned director who knows how to build bold brands, run high-converting websites, and execute hands-off social media systems that demand market attention.