Petrucio A.

E-commerce Content Writer & Localization Specialist

Shopify • Freiberufler

Jul 2024 - Present • 1 yr 10 mos

Create and localize educational articles and marketing guides for Shopify’s official blog, tailored to Brazilian entrepreneurs and online store owners. Responsible for adapting English-language content into Brazilian Portuguese with a focus on SEO, clarity, and natural flow, while maintaining consistency with Shopify’s tone of voice and editorial standards. Key responsibilities: • Localizing and transcreating articles on e-commerce management, online sales, digital marketing, and small business operations. • Writing original SEO-optimized content with an actionable, reader-focused approach. • Adapting examples, data, and expressions to fit the Brazilian market and culture. • Producing alt texts, CTAs, and image descriptions aligned with Shopify’s accessibility and branding guidelines. • Applying Shopify’s global editorial style and integrating strategic anchor texts and keywords.

Brazilian Portuguese Financial Journalist & Market Analyst

Mitrade • Freiberufler

Jul 2023 - Present • 2 yrs 10 mos

Produced and localized high-frequency financial news and market analysis for Mitrade’s global trading platform, covering stocks, indices, Forex, commodities, and cryptocurrencies for the Brazilian audience. Link to my author profile: www.mitrade.com/pt/insights/profile/pedro-augusto-prazeres >> Scope of work included: • Writing and adapting daily market news, earnings coverage, and macroeconomic updates • Producing technical and fundamental analysis for major assets (U.S. and Brazilian equities, FX pairs, crypto, indices) • Translating and localizing global market reports for Portuguese-speaking traders • Structuring trading-oriented content aligned with platform use cases and investor decision-making >> Business impact: • Gave Brazilian traders clear, real-time market context to support trading and investment decisions • Helped Mitrade increase user engagement and session time through locally relevant and SEO-friendly market coverage • Ensured global financial narratives were accurate, actionable, and culturally aligned for the Brazilian market

Contributing Writer & Equity Analyst

Seeking Alpha • Freiberufler

Jun 2023 - Present • 2 yrs 11 mos

Link to my author profile: https://seekingalpha.com/author/pedro-augusto-prazeres 🎓 My investment approach: My strategy is focused on wealth preservation, income, and long-term appreciation. My national portfolio is made of Brazilian hand-picked stocks and real estate funds, and my international one consists of ETFs (of Stocks and REITS) that cover the entire globe. 📈 About the position: Produces in-depth equity and ETF research for Seeking Alpha’s global investor audience, developing buy, hold, and sell theses based on: • Macroeconomic conditions • Company fundamentals and competitive positioning • Valuation multiples and historical cycles • Risk, upside potential, and capital efficiency Each analysis translates complex financial data into clear, decision-ready investment narratives for both retail and professional investors. 💱 The equities/sectors I'm most acquainted with: As a native Brazilian who still lives in the country and deeply understands its culture, I am able to present a genuine and unique perspective on its financial landscape and the companies that operate in the region.