Pavandeep K.

Co-Founder & Creative Lead

Not Found • Selbstständig

Mar 2025 - Present • 1 yr 2 mos

- Design and conceptualize personalized, festive, and corporate gifting solutions across budget, premium, and luxury segments - Lead end-to-end brand marketing across digital and offline platforms, including content planning and campaign execution by using tools like canva & Instagram edits. - Plan and execute influencer marketing collaborations to build brand visibility and engagement - Develop pricing strategies aligned with product value, market benchmarks, and profitability goals - Conduct competitive analysis to identify market gaps, trends, and differentiation opportunities - Curate dedicated gifting catalogues for key festivities including Eid, Raksha Bandhan, Ganpati, Diwali, Christmas, and New Year - Collaborate directly with clients to understand gifting objectives, budgets, and aesthetic preferences, translating them into customised hamper concepts - Manage corporate gifting projects end-to-end, including mock-up creation, proposal presentations, and bulk order execution - Oversee sourcing of products, vendor coordination, quality checks, packaging, and final presentation of hampers - Handle logistics coordination and ensure timely delivery for individual and corporate orders - Manage financial tracking including cost of goods sold (COGS), sales, and operational expenses using Zoho - Plan, execute, and optimise paid advertising campaigns across relevant platforms. - Develop gifting solutions for occasions such as newborn celebrations, anniversaries, birthdays, Valentine’s Day, and milestone events, while providing consultative recommendations tailored to each occasion, recipient profile, and client objective.

Marketing Services Specialist

Unilever • Vollzeit

Jul 2019 - Oct 2025 • 6 yrs 3 mos

 Engaged with renowned brands such as Lux, Dove, Glow & Lovely, Simple, Axe, Rexona, Lipton, Brooke Bond,Knorr, Hellmann's, Pukka, Carte d’Or, The Vegetarian Butcher, Surf, Sunsilk, Clear, Tresemmé etc. ensuring brand consistency across all touchpoints.  Effectively managed the brand asset budget for various categories, optimizing costs without compromising quality.  Achieved significant cost savings through efficient asset and design management practices.  Implemented tracking tools to analyze marketing campaign success, refining targeting and optimizing spending.  Implemented digital asset management systems for brand content, ensuring accuracy and ease of navigation.  Managed the end-to-end creation and approval process of brand assets across Beauty & Wellbeing, Home Care, Hair Care, Foods, Nutrition, Skin Care, Deodorants, Fragrances, Oral & Beverages.  Utilized online asset management system to initiate and manage projects, ensuring timely delivery and adherence to brand standards.  Acquired comprehensive understanding of categories, Brand DNA, guidelines, strategic plans, annual priorities and volume targets.  Presented artwork updates at senior meetings, leading to informed decision-making and timely actions.  Partnered with marketing and design agencies to provide design expertise and technical insights.  Facilitated collaboration between print management agencies, printers, and internal stakeholders for successful project execution.  Approved artwork proofs and locked colour standards on behalf of the branding team.  Managed creation of digital pack images and hero images for e-commerce channels like Amazon and Noon, enhancing online brand presence.  Served as a 'Digital Images Champion' for the MENA region, designing digital plans and monitoring high-quality asset delivery.  Participated in automating brand assets, successfully delivering over 100 projects, resulting in faster delivery times and cost optimization.

Assistant Brand Manager

Not Found • Vollzeit

Oct 2018 - Jul 2019 • 9 mos

• Developed the annual marketing plan, brand activation strategies and content calendar. • Managed brand assets and labels for 50+ SKUs in multiple languages within the Face Care range. • Monitored campaign KPIs using metrics such as 6Ps, financial performance, reach, penetration etc. • Conducted focus groups to gain insights and determine the suitability of TV advertisements for the target market. • Efficiently managed and budgeted sampling activities across schools, in-stores, door-to-door campaigns, and universities. • Designed media detailers and crafted weekly email campaigns to maintain customer engagement. • Conducted in-depth data analysis for Face Care segment and formulated strategies to boost sales. • Managed Point-of-Sale Material (POSM) development and promptly met sales team requests. • Participated in cross-functional team efforts to develop a new product and subsequently gathered customer feedback from those who used the products. • Successfully integrated data-driven campaigns across multiple channels. • Executed PR initiatives and coordinated blogger events to enhance brand visibility and engagement. • Created visually appealing shelf planograms by analysing the sales potential of each SKU and executed in-store activations that delivered memorable customer experience.