Paul jolly

Suno & Udio — AI Music Launchpad & Compliance Consultant

Suno • Freiberufler

Nov 2025 - Oct 2026 • 11 mos

I work at the intersection of generative music, digital artist development, and commercial release preparation. My focus is helping AI-assisted and virtual music projects move from concept to a more professional, clearly positioned release while recognizing that platform eligibility, commercial rights, and distribution requirements vary by tool, subscription, track, and distributor policy. I emphasize verification and responsible release planning rather than assuming every AI-generated track is automatically cleared for commercial distribution. Guided AI-assisted music projects through release-readiness planning, including asset preparation, track documentation, artist positioning, and checks on applicable commercial-use permissions. Reviewed relevant distributor requirements for services such as DistroKid and TuneCore, helping creators identify potential issues involving AI-generated content, rights ownership, samples, voice likeness, and required disclosures before submission. Built digital brand-positioning strategies for virtual artists and AI-assisted music identities, covering artist naming, visual direction, release presentation, audience positioning, and consistent promotional messaging.

YouTube — Video Promotion & Channel Growth Manager

YouTube • Freiberufler

Dec 2023 - Oct 2026 • 2 yrs 10 mos

I help artists make their music videos, visualizers, lyric videos, and other channel content easier to discover and more compelling to watch. My strategy combines search optimization, audience-focused packaging, and targeted Google Ads campaigns to connect music with relevant viewers. The objective is to attract genuine interest and encourage meaningful engagement rather than inflate views without audience value. Optimized video titles, descriptions, tags, and related metadata to strengthen search relevance, communicate the music’s identity, and improve the discoverability of artist content. Developed targeted Google Ads promotion strategies using relevant audience interests, geographic targeting, creative testing, and campaign objectives aligned with each release. Evaluated available performance indicators—including click-through rate, watch time, audience retention, and engagement—to identify opportunities for improving video packaging and future promotional decisions.

TikTok & SoundCloud — Cross-Platform Sound Branding Specialist

SoundCloud • Freiberufler

Aug 2023 - Oct 2026 • 3 yrs 2 mos

I help independent and emerging artists establish a recognizable musical identity across short-form video and audio-discovery platforms. My work focuses on identifying memorable moments within a track, developing content concepts that encourage people to engage with the music, and creating clear pathways between SoundCloud, social content, and official streaming destinations. This approach also gives faceless artists practical ways to build a recognizable brand without relying on personal on-camera appearances. Identified distinctive hooks, lyrical moments, instrumental drops, and other track highlights that can be adapted into short-form promotional content and repeatable creative concepts. Developed faceless artist branding approaches using visualizers, lyric-led videos, consistent artwork, storytelling, and recognizable content formats to build a cohesive digital identity. Connected SoundCloud discovery activity with TikTok content and official streaming links through coordinated release messaging, profile optimization, and clear cross-platform calls to action.