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Local SEO & Google Maps Ranking Manager

Riman Agency • Freiberufler

Sep 2024 - Nov 2025 • 1 yr 2 mos

Worked as a Local SEO and Google Maps Ranking Manager, helping businesses improve their visibility in local search results and compete strongly in the Google Maps 3-pack. My main focus was to create ranking strategies that helped businesses appear when customers searched for their services in specific cities, towns, and nearby areas. I worked with both new and established businesses that wanted more calls, direction requests, website visits, appointment bookings, and walk-in customers from Google. My responsibilities included auditing Google Business Profiles, analyzing competitors, researching local keywords, improving business categories, optimizing service pages, writing location-based business descriptions, adding products and services, and creating Google posts that matched customer intent. I studied what top-ranking competitors were doing, including their categories, review strength, photos, citations, website authority, keywords, and proximity signals. Based on that research, I created practical optimization plans that helped clients close the ranking gap. I also worked on citation building and NAP correction across local directories, industry platforms, map listings, and business websites. I made sure each business had consistent name, address, phone number, website URL, and service information across the web. This improved trust signals and helped Google understand the business better. For service-area businesses, I optimized service areas carefully so they could target the right locations without violating Google’s guidelines. Another important part of my role was strategy. I helped businesses request reviews ethically, respond to positive and negative reviews professionally, and use customer feedback to build trust. I also created content ideas for Google posts, FAQ sections, website service pages, and local landing pages. I tracked performance through Google Business Profile insights, keyword movement, call activity, website clicks, and custome

Google Business Profile Reinstatement Expert

Tom's Watch Bar • Freiberufler

Aug 2024 - Oct 2025 • 1 yr 2 mos

Worked as a Google Business Profile Reinstatement Expert, focusing on suspended, disabled, and restricted Google Business Profiles. My role was to help business owners understand why their profiles were suspended, identify the real policy issues, fix the profile correctly, and prepare strong reinstatement appeals that followed Google’s business profile guidelines. I worked with both storefront businesses and service-area businesses that had lost visibility on Google Search and Google Maps due to suspension or verification problems. My responsibilities included reviewing every part of a suspended profile, including business name, address, phone number, website, category, business hours, service areas, photos, products, services, and recent edits. I checked whether the business had used keyword stuffing, incorrect categories, virtual addresses, shared offices, mismatched website information, duplicate profiles, poor documentation, or details that could trigger quality issues. After identifying the problem, I created a correction plan before submitting or supporting the reinstatement process. I also helped clients prepare the right documents for appeal, such as business registration, utility bills, tax documents, storefront photos, signage, branded vehicles, office photos, invoices, licenses, and website proof. For service-area businesses, I guided clients on how to hide the address when needed, set proper service areas, and avoid mistakes that could make Google reject the profile. I also worked on cases where the appeal button was missing, appeal decisions were denied, or the profile was repeatedly suspended after edits. My work required careful attention to policy compliance because one wrong change could delay recovery or cause another suspension. I wrote professional appeal explanations, organized evidence clearly, and guided clients through every stage of the recovery process. Many businesses were able to regain their Google Maps presence, restore calls and lea

Google My Business Optimization Specialist

Bright World • Freiberufler

Jun 2024 - Aug 2025 • 1 yr 2 mos

Worked as a Google My Business Specialist, helping local businesses build, optimize, and manage strong Google Business Profiles that could attract real customers from Google Search and Google Maps. My main responsibility was to make sure each business profile was properly set up, fully optimized, policy-compliant, and positioned to appear for high-intent local searches. I worked with different industries, including dentists, plumbers, electricians, HVAC companies, restaurants, salons, real estate agents, cleaning companies, auto repair shops, and legal service providers. My work included creating new Google Business Profiles, correcting business names, choosing the best primary and secondary categories, writing keyword-rich business descriptions, adding services and products, uploading optimized photos, fixing map pin locations, updating opening hours, adding appointment links, and improving the overall profile strength. I also carried out local keyword research to understand what customers were searching for in each location, then used those keywords naturally across services, descriptions, posts, and website content connected to the profile. I also handled NAP consistency checks, making sure the business name, address, and phone number matched across the website, directories, social platforms, and citation sites. This helped improve trust signals and reduced the risk of ranking issues or verification problems. For businesses that were not showing properly on Maps, I reviewed the profile setup, competitor activity, category selection, proximity signals, and content gaps to create a clear improvement plan. A major part of my role involved improving customer engagement. I helped clients create Google posts, respond professionally to reviews, encourage ethical review collection, and track profile performance through calls, direction requests, website clicks, and search views. Through consistent optimization, many clients gained better visibility, stronger map prese