
Olga G
Senior Google Ads Specialist
Kompetenzen

Meine Dienstleistungen

Portfolio
Arbeitserfahrung
Performance Marketing Specialist
Self Employed • Freiberufler
Jan 2022 - Present • 4 yrs 5 mos
I help businesses plan, launch, audit, and optimize paid advertising campaigns with a focus on leads, tracking, and performance. Worked with Google Ads, Microsoft Ads (Bing Ads), LinkedIn Ads, and Facebook Ads for clients in the USA, Europe, UAE, and Poland. Main areas of work: - Google Ads campaign audits, setup, and optimization - Keyword research and campaign structure - Search intent analysis - GA4, Google Tag Manager, and conversion tracking - Looker Studio reporting - Landing page and funnel review - Competitor research and media planning I also prepare clear performance reports and action plans, so clients can understand what is working, where budget may be wasted, and what should be improved next.
Agency
Vollzeit • 2 yrs 8 mos
Google Ads and PPC Specialist
Oct 2019 - Jan 2022 • 2 yrs 3 mos
I managed and optimized PPC campaigns with a focus on lead quality, budget control, and KPI performance. Worked with Google Ads and Yandex Direct, including campaign structure, keyword research, ad copy, bid optimization, search terms, and performance analysis. Used Google Analytics and Yandex Metrica to understand campaign results, find weak points, and improve performance. Also trained junior specialists and interns, helping them understand campaign setup, optimization logic, and analytics.
Digital Marketing Specialist
Sep 2018 - Feb 2019 • 5 mos
Worked on SEO, content, analytics, and website performance tasks. Prepared and published website and marketing content, including text, visuals, and graphics. Researched keywords, built semantic cores, monitored rankings, analyzed competitors, and supported on-page SEO improvements. Used Google Analytics and Google Tag Manager to analyze website performance and support marketing decisions. This role helped me understand how paid ads, SEO, content, landing pages, and analytics work together in one marketing funnel.