Ridwan Olayiwol

Website Redesign, UI/UX & E-commerce Optimization

Shopify • Freiberufler

Aug 2026 - Present • 0 mos

I redesigned and improved the Elite Co Shopify store to create a more modern, professional, and user-friendly shopping experience. The project focused on improving the store structure, visual presentation, product discovery, and overall customer journey. Work Completed Redesigned the Shopify storefront with a cleaner and more modern layout Improved homepage structure and visual hierarchy Organized product collections for easier navigation Enhanced product presentation and promotional sections Improved collection and product browsing experience Created stronger calls-to-action throughout the storefront Improved mobile-responsive layout and usability Refined typography, spacing, buttons, and visual consistency Improved trust-building sections including FAQs and customer testimonials Optimized newsletter and promotional sections for better engagement Enhanced the overall shopping journey with a conversion-focused approach Ensured the design remained aligned with the Elite Co brand and product range Project Goal The main goal was to transform the existing Shopify storefront into a more polished, engaging, and conversion-focused e-commerce experience while making it easier for customers to discover products and navigate between collections.

Shopify Store Audit & E-commerce Optimization Aqualume

AuditPeak • Freiberufler

Aug 2026 - Present • 0 mos

I conducted a comprehensive audit of the Aqualume Shopify store to identify areas that could be improved across user experience, store structure, product presentation, conversion opportunities, and overall e-commerce performance. Audit Areas Covered Reviewed the overall Shopify store structure and navigation Analyzed homepage layout and content hierarchy Evaluated product presentation and product page experience Reviewed calls-to-action and promotional sections Assessed customer trust signals and social proof Reviewed customer reviews and testimonial placement Evaluated mobile responsiveness and usability Identified potential conversion-rate optimization opportunities Reviewed product pricing and promotional presentation Checked collection and product discovery experience Analyzed newsletter and customer engagement opportunities Reviewed SEO fundamentals and on-page content Identified areas for improving customer journey and buying confidence Provided actionable recommendations for improving the store's overall performance Project Goal The goal of the audit was to identify friction points and missed opportunities within the Aqualume Shopify store and provide practical recommendations to create a smoother customer journey, strengthen trust, improve product presentation, and increase the store's potential to convert visitors into customers. Skills: Shopify Audit, E-commerce Audit, UX/UI Analysis, Conversion Rate Optimization, Shopify SEO, Product Page Optimization, Store Optimization

GroundTruth Geo-Fencing Advertising Campaign

Grounded Landscaping • Freiberufler

Aug 2026 - Present • 0 mos

I developed and managed a targeted geo-fencing advertising campaign for Alamo Agency using GroundTruth. The campaign was designed to reach relevant audiences based on their physical locations and behaviors, allowing the brand to put its advertising message in front of potential customers within carefully selected geographic areas. The campaign focused on strategic location targeting rather than broad audience advertising. Geofences were created around relevant areas and locations, with the campaign structured to deliver mobile and display advertisements to users within the defined targeting zones. Campaign Strategy The campaign strategy included: Creating precise geographic targeting zones Selecting high-value locations based on the campaign objective Building location-based audience segments Deploying mobile display advertising through GroundTruth Using multiple creative formats to improve reach Monitoring impressions, clicks, CTR, and campaign engagement Optimizing targeting and campaign performance based on collected data GroundTruth Implementation GroundTruth was used to manage the location-based advertising campaign and deliver ads to users within the selected geographic areas. I handled the campaign setup, geographic targeting, audience strategy, creative implementation, monitoring, and optimization to ensure the campaign remained focused on the intended audience and locations. Campaign Optimization Throughout the campaign, performance data was reviewed to identify stronger-performing targeting areas and creative variations. Based on the campaign data, adjustments were made to improve audience quality, reduce wasted impressions, and focus delivery on locations with stronger potential for engagement.