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Nour Salameh
@nourfsalameh
Digital Marketing Manager
Vereinigte Arabische Emirate
Arabisch, Englisch, Französisch
Über mich
Over the past 5 years in digital marketing, I’ve helped brands in Retail, Travel, FMCG & F&B translate business goals into measurable growth. From launching paid media campaigns that achieved up to 4x ROAS to cutting customer acquisition costs by double digits, I’ve built a track record of turning strategy into tangible results.
My strength lies at the intersection of data and creativity. I dig into analytics to uncover insights, then use them to craft campaigns that not only perform but also tell a brand’s story in a way that resonates with the right audience.
Kompetenzen
Nour Salameh
offline •
Durchschnittliche Antwortzeit: 1 Stunde
Meine Dienstleistungen
Paid Social Media
I will create a high performing paid social media plan
Arbeitserfahrung
Digital Marketing Manager
Bloomingdale's • Vollzeit
Jul 2023 - Present • 3 yrs 1 mo
- Lead end-to-end digital partnership campaigns with brands, overseeing campaign strategy, creative development, execution, media activation, stakeholder coordination, and performance reporting. - Manage on-demand content productions for brand partners in collaboration with platforms and channel partners such as TikTok and Snapchat, including creator-led campaigns and Creative Exchange shoots. - Produce Creative Exchange shoots with TikTok and Snapchat for Bloomingdale’s always-on campaigns, translating campaign needs into platform-native content through creative ideation, creator collaboration, styling, production coordination, and on-set direction. - Analyze and interpret digital performance data to monitor marketing campaigns, website traffic, customer journeys, and user behavior across platforms, including Google Analytics, Adjust, Meta Ads, and TikTok Ads. - Develop comprehensive performance reports covering key metrics such as CPC, CPA, CTR, conversion rate, and ROAS, translating data into actionable recommendations to optimize campaign effectiveness. - Utilize Google Analytics, Adjust, and Tableau to measure campaign success, identify performance trends, and uncover growth opportunities. - Manage paid social media, PPC, and retargeting campaigns, ensuring alignment with commercial objectives, brand priorities, and overall marketing goals. - Collaborate with cross-functional teams, including content, creative, design, marketing, e-commerce, and trade, to deliver integrated digital marketing strategies and campaigns.
