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Norman H
@normanhawkins_
Flyer and Brochure Design Expert
Vereinigte Staaten
Englisch, Spanisch, Deutsch, Französisch
Über mich
I transform complex ideas into premium brochure and flyer designs that command attention and drive sales. You need marketing collateral that doesn’t just inform, but actively converts readers into loyal customers. I deliver print-ready, modern layouts with compelling visual storytelling that elevates your brand identity and maximizes your ROI. Satisfaction isn't just a promise—it’s my obsession. Ready for a stunning design that outperforms your competition? Message me today and let’s bring your vision to life.
Kompetenzen
Norman H
offline •
Meine Dienstleistungen
Broschürendesign
I will design a professional brochure that elevates your brand and drives sales
Broschürendesign
I will do brochures, magazines catalogs lookbooks, booklets newsletters and sell sheets
Portfolio
Arbeitserfahrung
Senior Branding and Print Design Specialist
Freelancing Career • Freiberufler
Jan 2019 - Present • 7 yrs 4 mos
As a lead creative, I partner with B2B and D2C brands to engineer print assets that solve critical business problems—low engagement and stagnant sales. My role goes beyond aesthetics; I architect visual narratives that capture brand essence and prompt immediate action. Key Contributions & Measurable Impact: Lead Generation Engine: Redesigned a 12-page B2B corporate brochure for a SaaS client. Post-launch A/B testing against their old design showed a 43% increase in demo requests and a 28% reduction in bounce rate from the PDF landing page. Retail Conversion: Conceptualized and executed a bi-fold retail flyer for a promotional campaign that drove a 22% uplift in foot traffic over the prior quarter, directly attributed to a cleaner layout and strategic use of color psychology. Startup Brand Launch: Developed the complete visual language and print collateral (lookbook, pitch deck, stationery) for a funded startup, enabling them to secure a partnership with a Fortune 500 retailer. Multi-Platform Adaptation: Masterfully adapt core master designs across 15+ formats (A4, US Letter, DL, Tabloid) for international campaigns, ensuring brand consistency without compromising visual impact. Tools & Workflow: Adobe InDesign (master layout, baseline grids, GREP styles), Adobe Photoshop (advanced compositing), Adobe Illustrator (custom iconography), Figma (initial prototyping). Client Retention: Maintained a 95% client satisfaction rate, with 80% of annual revenue generated from repeat corporate retainers and referrals, predominantly from marketing directors and C-suite executives.
