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Nihan Y
@nihanyigit
Brand Strategy, Naming, Copywriting for Growing Brands
Türkei
Englisch, Türkisch
Über mich
I’m an award-winning brand strategist with 6+ years of experience building and growing brands across competitive industries.
I help startups, small businesses, and growing brands turn ideas into clear, distinctive brand concepts through brand strategy, naming, positioning, competitor analysis, and campaign copywriting.
My work combines strategic thinking with creativity, so you receive practical outputs rather than vague marketing theory. Whether you’re launching a new brand, naming a product, or refining your positioning, I’ll help you build a brand that is clear, relevant, and memorable.
Kompetenzen
Nihan Y
offline •
Durchschnittliche Antwortzeit: 1 Stunde
Meine Dienstleistungen
Markenstrategie
I will create a brand strategy, positioning and messaging for your business
Firmennamen & Slogans
I will create a memorable brand name with strategic rationale
Arbeitserfahrung
Senior Marketing & Customer Experience Executive
Allianz • Vollzeit
May 2026 - Present • 3 mos
Currently leading marketing and customer experience for Allianz's health insurance business — one of the world's most trusted insurance brands. I take complex, hard-to-explain products and turn them into clear, human messaging that people actually respond to. My day-to-day covers campaign strategy, product launch messaging, and copy across web, mobile, email, and social. I also run customer insight analysis, so every message I write is backed by real behavior, not guesswork. If you have a product that feels complicated or a message that isn't landing, this is exactly the kind of problem I solve.
Freelance Brand Consultant
Self Employed • Selbstständig
Apr 2026 - Present • 4 mos
Developed a ground-up brand strategy for a new frozen yogurt & dessert bar concept, positioned for future franchise expansion. • Conducted competitor and category analysis across national and local markets to identify white-space opportunities. • Defined brand positioning, brand character, and differentiation strategy to establish a distinctive market identity. • Provided naming direction and delivered a comprehensive brand strategy document to guide the visual identity and spatial concept phases.
Senior Brand Specialist
PEGASUS • Vollzeit
May 2021 - May 2026 • 5 yrs
Spent 5 years shaping the brand of one of Europe's largest low-cost airlines. I led brand strategy, product naming, and full-scale ATL/BTL campaigns for the Turkish market — owning everything from the core idea to execution and results. I also built a naming methodology that became a repeatable framework across teams. My work here earned two national awards: the Istanbul Marketing Awards (2023) and AVA Digital Awards (2024). This is where I learned to build brands that are both creative and commercial. Memorable, but built to sell
