Nathen

I kept coming back to one word before starting this project: balance. I wanted the identity to feel confident but not aggressive, modern but not futuristic, and simple without becoming plain. Those are probably annoying instructions for a designer because they leave so much open to interpretation. Somehow... Mehr anzeigen

The funniest part of this whole experience was watching my team argue over where to put the new logo first. Half wanted it on the website immediately, while the other half wanted to update our packaging before anything else. That's when I realized how much everyone genuinely liked it. It's not often... Mehr anzeigen

I originally thought I would use the logo mainly for social media, but after seeing it properly, I realized how many other places it could work. I tested it on a business card, invoice, website header, and a small image for messaging apps. It stayed recognizable in every format. That flexibility wasn't... Mehr anzeigen

I had been using a temporary logo that I made myself years ago, mostly because I never found the time to replace it. Seeing this finished design next to the old one was honestly a little embarrassing. 😂 The old version looked like something I had put together in an afternoon, while this actually feels... Mehr anzeigen

I wanted a luxurious logo and media kit for my startup perfume business in the US. I told Nathen what exactly I wanted! He surprised me with his creativity and went many steps beyond my expectations. During the revision process, I added many changes, which were not in my initial requirement! He did... Mehr anzeigen