
natlie
Google Shopping and ECommerce Conversion Specialist for Shopify Brands
Kompetenzen

Meine Dienstleistungen


Arbeitserfahrung
E-Commerce PPC & Feed Optimization Lead
REAL CAVIAR • Freiberufler
Feb 2026 - Present • 5 mos
Managed over $150k in monthly Google Ads spend across multiple Shopify and high-volume dropshipping stores, maintaining an average return on ad spend (ROAS) of 3.4x. Configured and optimized Google Merchant Center data feeds, resolving diagnostic product suspensions, data attribute errors, and tax/shipping discrepancies. Designed and deployed structured Performance Max (PMax) campaigns, utilizing high-quality asset groups, customer match lists, and audience signals to scale winner products. Built clean server-side Google Analytics 4 (GA4) and Google Tag Manager tracking architectures to guarantee precise e-commerce purchase value attribution. Conducted systematic weekly account audits and bid optimizations, pruning poor-performing product IDs and search terms to maximize profit margins.