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I will set up google ads for roofing and local service ads companies
Google Ads Specialist for Local Service Business, USD 317k Ad Spend
Hi, I'm Tipu Jayed, a Google Ads specialist with 2 years of experience helping local service businesses turn Google Search into qualified leads and booked jobs.
💰 Recent results: $44,000 ad spend → ...
Über diesen Service
Your roofing Google Ads aren't broken. Your keyword list is.
A DallasFort Worth roofer told me the usual: money out, phone quiet. His account was bleeding on "roof cost calculator" and "roofing jobs hiring" clicks that never become jobs.
I rebuilt it. Emergency, replacement, repair and storm damage got separate campaigns own message, own page, own budget. Exact/phrase match on commercial intent only. Negatives expanded weekly.
90 days: $12,000 spend 76 leads at $157.89 CPL (benchmark ~$228), 58 qualified, 49 calls, 34 booked inspections.
Tampa storm restoration, bigger scale: 120 days, $18,000 94 leads, 71 qualified (75.5%), 61 calls, 43 inspections. Their team stopped chasing tire-kickers and started quoting real roofs.
YOU GET:
- Full Google Ads setup or account rebuild
- Campaigns split by service intent
- Negative keywords that stop the waste
- ZIP-code targeting + landing page direction
- GTM, GA4, enhanced conversions, CallRail
- Weekly optimization + 2-minute report
I optimize for qualified calls not clicks, not conversions inflated by 12-second hangups.
Send your city and budget I'll tell you your realistic cost per lead before you spend a dollar.
Suchmaschine :
Branche:
Bauindustrie
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Dienstleistungen
Meine weiteren Dienstleistungen im Bereich Suchmaschinenmarketing (SEM)
FAQ
Is the ad budget included in your price?
No. Your Google Ads budget is paid directly to Google and is separate from my service fee. My fee covers strategy, build, and management.
How much should I budget for ads?
Most roofing contractors need a minimum of about $2,000/month to generate meaningful lead volume, and competitive metro markets often require $3,000–$8,000/month. Below roughly $1,500/month there isn't enough volume to optimize properly.
What will a roofing lead cost me?
It varies by market. Roofing averages around $10.25 per click and $126 per lead in 2026, with contractor benchmarks ranging $7.69–$13.84 CPC and $94–$170 CPL. In high-competition metros or peak storm season it can run $400–$600+ per lead. I'll give you a realistic range for your specific city
Can you guarantee a number of leads?
No one can honestly guarantee leads or sales. What I control is campaign structure, keyword targeting, negative keywords, and tracking—where most waste happens. One study found 76% of roofing PPC budgets went to broad-match terms that never produced a paying job.
What do you need from me to start?
Your Google Ads account access (you stay the owner — I'll walk you through granting it securely), your website or landing page, service areas/zip codes, your service list, and your monthly budget.
Do I need a landing page, or can I send traffic to my website?
A dedicated landing page usually wins. At $10.25/click, a 5% conversion rate means $205/lead, while 10% means $102.50. That gap often comes down to landing page quality and offer clarity—not bid tweaks.
Should I run Local Services Ads instead?
Often both. LSAs are the cheapest paid channel for residential roofing in 2026 because you pay per verified lead instead of per click. Roofing runs near $228 per lead on Google Ads versus roughly $162 on LSAs. Search ads still give you control over keywords and messaging, so I usually recommend LSA
How long before I see leads?
Calls can come within days of launch, but the first 2–4 weeks are a learning phase — I'm collecting search term data and cutting waste. Meaningful optimization needs roughly 30 days of conversion data.
Do you set up call tracking?
Yes. If you're only counting form fills and not inbound phone calls, you're missing most of your leads and your reported CPL looks artificially high. Roofing is a phone-heavy trade, so this is non-negotiable in my setup.
Is there a best time of year to start?
Starting before spring pays off. In Q1 2026, non-branded roofing CPL dropped 23% from $145 in January to $111 in March as demand rose — contractors who keep spend consistent through winter benefit from lower CPLs as seasonal demand climbs.
