
Miso Cernak
Product manager
Kompetenzen

Meine Dienstleistungen

Portfolio
Arbeitserfahrung
Product manager
A1 • Vollzeit
Mar 2022 - Present • 4 yrs 6 mos
Product Manager for B2C digital products in telecommunications, owning the local product backlog in a complex, regulated environment with multiple stakeholders and defined KPIs (active users, sales, customer satisfaction). What I do: - Manage the local backlog by balancing market needs, business priorities and technical constraints, coordinating with IT and central teams through regular planning cycles. - Run user research and data analysis (CX surveys, usage metrics, churn insights) to identify key pain points and define local requirements. - Work with Marketing, CRM, Logistics and Customer Care to launch offers and campaigns, monitor performance and optimize KPIs. - Take part in defining and validating new functionality (UAT, local validation, post-release evaluation), in line with internal procedures and regulatory standards. Selected results: - Conceptualized and launched the first MultiSIM service in Serbia, a new product category on the local market. - Launched and led 8+ new products and services for different customer segments. - Improved UX and performance of the Moj A1 mobile app and web portal through iterative enhancements based on user feedback and data. - Led optimization of SIM card procurement and portfolio structure, delivering cost savings and sales growth through a data-driven, experimentation-based approach. [PODATAK: % uštede / rasta prodaje] Tools: Jira, Confluence, MS Office, Excel/VBA.
Membership Communication Specialist / Team Lead
Huawei • Vollzeit
Jan 2019 - Dec 2021 • 2 yrs 11 mos
Led personalized communication initiatives targeting the existing customer base with a focus on retention and loyalty. Managed high volumes of customer interactions and analyzed behavioral patterns for upsell opportunities. Mentored and coordinated team members in daily operations, setting objectives and monitoring performance.