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Monica W
@monica_whitehu
Integrated Brand Comms, PR, and Earned Media Expert
Vereinigte Staaten
Englisch
Über mich
I am an integrated brand communications leader with 15+ years of experience in PR and omni-channel marketing. I specialize in building culture-first narratives for lifestyle, CPG, consumer tech, and health/wellness brands that generate headlines and grow social share of voice. I partner with leading agency and in-house teams to provide executive level support for both domestic and global brands.
Specialties include narrative development, PR strategies, external media and influencer relations, brand collabs, events, content strategy, creative shoots, IAT work, the role of AI, and new biz.
Kompetenzen
Monica W
offline •
Meine Dienstleistungen
Strategie & Planung
I will share modern PR and earned media strategies and toolkits
Portfolio
Arbeitserfahrung
Senior-Level Brand Comms, PR, and Influencer Consultant
Klick • Freiberufler
Oct 2024 - Present • 1 yr 10 mos
Embedded within agency team to provide integrated communications, PR, and influencer strategy and execution for today's leading healthcare and wellness brands. Play an active role in agency-wide initiatives including new business efforts, client relations, Deep Research, account support, and counsel on earned-specific operations and process. While at Klick, I've spearheaded the following components: communications and earned strategy, key message development, trade and consumer PR outreach, crafting and distributing Newswire announcements, syndicated survey projects, creator partnerships, talent contracting, podcast integrations, interagency participation, satellite media tour efforts, event activation, budget maintenance, and results measurement. Client categories to date have included supplements, women's reproductive health and family planning, pattern hair loss, epinephrine nasal spray/severe allergies, and plaque psoriasis treatment options.
Senior Director of Marketing & Communications
Kent Displays • Vollzeit
Apr 2023 - Sep 2024 • 1 yr 5 mos
Held a senior leadership position within small but mighty marketing team -- including serving as a Comms/PR department of one. With a strong emphasis on elevated creative, brand storytelling, and connecting the dots between paid, earned, and owned channels, the brand experienced increased consumer reach, cultural relevance, industry credibility, and sales under my leadership. Responsibilities included: - Led external and internal communications strategy and execution - Served as product launch strategist and pipeline support; market and trends research - Storytelling & creative oversight across paid, earned, and owned channels - Content strategy for paid and organic social - Led executive visibility efforts, including ghostwriting for interviews and speeches - Cross-channel copywriting, including retail packaging & POP displays - Influencer + content creator strategy and partnerships, including affiliate support
Senior-Level Interim In-House PR Support
PetSafe® • Freiberufler
Feb 2023 - Apr 2023 • 2 mos
Served as interim senior-level PR and Communications support for pet category leader PetSafe (part of PetSafe Brands). Acted as an extension of PetSafe's marketing team to ensure earned media and smart storytelling was woven throughout multi-channel plans for '23. Supported media relations, new product launches, executive visibility, corporate positioning, trade show outreach, integrated brand activations, influencer/social media collaboration and sponsored editorial partnerships.
