Mohammed W

marketing manger

Meta • Freiberufler

Mar 2026 - Present • 8 mos

Wahbeh Store | Digital Marketing & Social Media Management I founded and developed Wahbeh Store’s social media presence in Palestine, building its Facebook and Instagram pages from zero. I created the pages, planned content, managed advertising, and helped make social media an important channel for brand awareness, customer engagement, and sales. I managed the store’s digital presence remotely while travelling, continuing to plan content, run campaigns, communicate with customers, and monitor results. This strengthened my ability to manage business responsibilities independently from different locations. Key achievements: • Grew Facebook to more than 30,000 followers and Instagram to more than 19,000. • Managed more than US$12,000 in Meta advertising spend. • Contributed to more than NIS 400,000 in sales through digital marketing, paid campaigns, product promotion, and customer acquisition. • Planned and optimized campaigns, including objectives, audiences, budgets, creative testing, and performance monitoring. • Created content plans and managed product posts, photos, promotions, and Reels. • Handled comments and direct messages, answered questions, supported orders, and helped convert enquiries into sales. • Reviewed campaign results and page insights to improve advertising and content. Core skills: Meta Ads Manager, Facebook and Instagram management, paid social advertising, performance marketing, audience targeting, budget management, campaign optimization, content planning, social media growth, customer communication, lead generation, sales support, reporting, and remote business management. This experience taught me to connect marketing with real business results. Social media management is more than gaining followers or publishing content: it means reaching the right audience, building trust, responding professionally, controlling ad costs, and generating measurable sales. I take ownership from planning and execution to analysis and improvement Results