Bayezid Mir

Senior Web Analyst

H Technology • Freiberufler

Mar 2025 - Present • 1 yr 2 mos

Worked closely with a European digital agency, handling end-to-end tracking infrastructure across multiple client accounts (ecommerce, healthcare, travel, events, and SaaS). Core Responsibilities: - Implemented and managed Google Tag Manager (GTM) setups across dozens of websites - Deployed GA4 tracking frameworks including ecommerce events, custom events, and data layer integration - Configured server-side tracking (sGTM) for GA4, Meta, and Google Ads - Implemented Meta Pixel + Conversion API, TikTok Pixel + Events API, Reddit Pixel, and other ad platforms - Handled iubenda CMP integration with consent-based tag firing (Consent Mode & prior blocking) - Built and debugged custom tracking solutions (form tracking, user-provided data, enhanced conversions) - Performed tracking audits, troubleshooting, and data validation across multiple markets (EU focus) Key Achievements: - Delivered 300+ tracking implementations and fixes across multiple international brands - Successfully implemented server-side tracking setups for 200+ websites, improving data reliability and attribution accuracy - Led large-scale analytics projects - Executed high-volume CMP (iubenda) implementations across dozens of websites with proper consent gating - Improved event match quality and conversion tracking accuracy for paid media platforms - Diagnosed and fixed complex tracking issues (data mismatch, missing events, duplicate tracking, consent conflicts) - Built scalable tracking systems reused across multiple client websites Client Insights: - Worked directly with project managers and stakeholders - Known for fast turnaround, clear communication, and reliability under tight deadlines - Frequently trusted with critical debugging tasks and high-priority tracking issues - Consistently received repeat work, indicating strong client satisfaction and long-term collaboration - Acted as a go-to specialist for complex tracking setups, especially server-side and consent-based implementations