Mike H

Independent Contractor - Analysis, Pricing, Strategy, Data, Marketing

Freelancing Career • Freiberufler

Jan 2024 - Present • 2 yrs 6 mos

This is with multiple companies; All Terrain Marketing, Optimal Ticketing and Others • Consulted on venue strategy, financial planning, operational software development, and ticketing strategies for multiple companies. • Provided strategic advice on entertainment investment, pro forma templates, operations, and programming. • Built reporting dashboards using advanced SQL for ticket sales price modeling and forecasting. • Negotiated celebrity promotional appearances. • Implemented operational improvements to boost efficiency and margins. • Identified process enhancements through data analysis. • Tracked KPIs and updated senior management regularly.

VP Regional Strategy and Analysis + Other Roles

Caesars Entertainment • Vollzeit

Oct 2004 - Jan 2024 • 19 yrs 3 mos

Vice President, Regional Strategy & Analysis – Entertainment • Improved Cash OI from ($9M) in 2013 to ($3.5) in 2019 and $4M profit in 2023 by directing venue portfolio strategy from loss-leader to acquisition/loyalty strategy. • Directed strategy for 17 internal venues & external partners (ie. Greater Nevada Field), negotiation of 300+ annual shows, driving ongoing revenue growth and expense reduction. • Managed 60+ indirect internal team and retained service organization members, while acting as liaison to cross-functional corporate teams, ensuring alignment and collaboration. Director, National Ticketing, Programming Strategy and Reporting • Implemented KPI’s (ie. Rev/Tkt, Tkts/Mktg Spend, Ancil Rev/Attendee, Cash OI/Show) through dashboard reporting, improving revenue per marketing dollar spent by 98% from 2013-2022. • Optimized venue utilization with strategic marketing, forecasting, and dynamic pricing, reducing unused seats by 58% over 9 year period Manager, Property Interactive Marketing and Entertainment • Maximized customer engagement and revenue by optimizing interactive marketing channels, including web, mobile, and social media. Manager, Property FP&A • Directed a team of analysts in all reporting for a $100M gaming property, evaluating operations, marketing, and customer behavior. Manager, National Loyalty Marketing – VIP Strategy • Spearheaded the development of mobile CRM technology with IT, Training, and property leaders, enhancing loyalty to drive increased revenue and customer satisfaction. • Analyzed customer behavior to develop and refine marketing contact strategies for sales teams, aligning priorities with property leadership.