Michelle B
Level 2
Gen X On Camera UGC Creator, Authentic Trust Building Content for Brands
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Skincare Brand Founder
Vielle Beauty • Selbstständig
Apr 2024 - Present • 2 yrs 2 mos
Founded and scaled a clean, organic, non-toxic skincare brand, leading all content creation, brand messaging, and short form video strategy across TikTok and Instagram Reels. Create UGC style product demos, testimonial videos, lifestyle content, and ad ready assets focused on trust, relatability, and conversion. Specialized in mature, Gen X focused messaging that feels natural and authentic on camera. Hands on experience developing scripts, hooks, CTAs, and visual storytelling that align with brand voice, compliance needs, and performance goals. This founder level experience allows me to create high performing UGC for other brands with a deep understanding of what converts, what builds trust, and what resonates with real buyers.
UGC Creator & Short Form Content Strategist
Independent/Freelance • Selbstständig
Sep 2016 - Present • 9 yrs 9 mos
Professional content creator with 10+ years of experience creating on camera and lifestyle content across TikTok, Instagram, and YouTube, with a focus on short form, scroll stopping videos that feel natural and relatable. Over the past 2+ years, I’ve specialized in UGC for brands, creating testimonial style videos, product demos, voiceover content, webinars, and organic ad assets designed to build trust and drive conversions. Experienced in working from client briefs or loose talking points, delivering authentic, unscripted feeling content while staying on brand and on message. Strong understanding of hooks, pacing, CTAs, and what performs well for TikTok and Instagram Reels. My background in marketing and brand strategy allows me to approach UGC from both a creator and buyer mindset.
30 Bewertungen
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Zusammensetzung der Bewertung
- Kommunikation
- Qualität der Lieferung
- Preis-Leistungs-Verhältnis der Lieferung
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maxximme1

Schweiz
Very polite and fast delivery. The spoken part is good, could have used a bit more creativity like showing the image on a phone instead of simple overlay.
Antwort des Freelancers
s1kraken2

Vereinigte Staaten
What the! This was fantastic! I really got so much to work with - this is amazing! 10/10 absolutely went above and beyond to help me out and I a super grateful. Also - excellent collab and comms, had great ideas and helped make this amazing! Thank you!
pmwealth3

Vereinigte Staaten
I reached out to her before placing the order. I really appreciated her level of patience with me as I was dipping my toes into something I had never done before, and with a limited budget. Her flexibility and willingness to walk me through the process went a long way for me.
Antwort des Freelancers
juliet_mgbole

Vereinigte Staaten
Michelle did an amazing job on the mug video! She was very professional, paid great attention to detail, and delivered exactly the warm, natural UGC style I was looking for. I’m very happy with the result and would definitely work with her again. Highly recommended!
Antwort des Freelancers
hamid_dabeer
Wiederkehrender Kunde

Vereinigte Staaten
It was a great experience working with Michelle B. She is not only highly experienced but also an excellent communicator. If you are struggling to grow your product sales, she is the right person to support and guide you. I highly recommend her for her professionalism, expertise, and dedication to achieving results.
Antwort des Freelancers