Michael Venus

Location-Based Advertising

Self Employed • Freiberufler

Jan 2024 - Present • 2 yrs 9 mos

I support businesses with location-based advertising strategies designed to reach relevant audiences within selected geographic areas. My work focuses on understanding campaign objectives, defining target locations, identifying suitable audience segments, and planning advertising approaches that align with each business's marketing goals. My services may include campaign planning, geographic targeting configuration on supported advertising platforms, audience research, ad copy preparation, campaign structure, and performance monitoring. I help businesses consider how location, audience relevance, advertising creative, and campaign objectives work together to support local awareness, website visits, inquiries, or store traffic. I also review available campaign metrics and use the findings to recommend adjustments to targeting, messaging, and budget allocation. My approach emphasizes clear campaign objectives, responsible audience targeting, and measurable performance. Campaign capabilities depend on the advertising platform, account eligibility, location data availability, and the client's budget.