Michael

Follow Up Boss CRM Manager

Real

May 2025 - Present • 1 yr 5 mos

Managed daily operations inside Follow Up Boss, ensuring all incoming leads were properly routed and nurtured. Built action plans and drip campaigns for new leads, nurture leads, and hot prospects. Created smart lists for lead segmentation based on behavior, stage, and engagement. Implemented automation for buyer inquiries, seller leads, and website registrations. Improved response time and lead tracking across the team.

CRM Implementation & Setup Consultant

exp Realty

Mar 2025 - Present • 1 yr 7 mos

Set up complete CRM systems from scratch for real estate agents, teams, and brokerages. Configured lead stages, action plans, smart lists, and automated follow-up sequences. Integrated email, SMS, and marketing automations to streamline communication with buyers and sellers. Provided training for agents on CRM usage, lead management, and automation workflows. Increased client productivity by implementing scalable CRM structures for growing teams.

Real Estate CRM Automation Specialist

Fiverr • Freiberufler

Oct 2024 - Present • 2 yrs

Designed and implemented CRM automation systems for real estate teams using Lofty CRM, Follow Up Boss, kvCORE, BoldTrail, and GoHighLevel. Built advanced lead routing, smart lists, and drip campaigns to improve lead conversion rates. Developed buyer and seller automation workflows including lead nurturing, follow-ups, and pipeline management. Integrated CRMs with IDX websites, landing pages, and marketing platforms. Optimized CRM databases by cleaning contacts, tagging leads, and structuring pipelines for better team collaboration.