Mia Joshua

Job Title: Senior E-mail Marketing & SMS Automation Expert

Aura Air • Freiberufler

Jan 2025 - Present • 1 yr 9 mos

The Challenge: Aura Home was facing a "Cart Abandonment" epidemic. Their site had high traffic, but their checkout completion rate was well below the industry average. They were using Omnisend, but only for basic newsletters. They had no strategy for "Browse Abandonment" or "Site Abandonment," meaning that 70% of people who showed interest in a product left without a single follow-up. Their brand was premium, but their lack of personalized follow-up made them feel like a generic "dropshipping" site. They needed to inject personality and urgency into their marketing without coming across as "spammy" or desperate. The Solution: I implemented a "Multi-Channel Recovery Matrix" within Omnisend. Instead of the standard "You left something behind" email, I created a three-part storytelling sequence. The first touchpoint was a "Style Guide" based on the specific category they browsed; the second was a "Social Proof" blast featuring real customer reviews of those items; and the third was a time-sensitive "Free Gift" offer via SMS. I also leveraged Omnisend’s Split Testing capabilities to optimize subject lines and send times, ensuring we hit the inbox when the customer was most likely to be on their phone. To further personalize the experience, I built a "Birthday & Anniversary" flow that offered exclusive rewards, making the customers feel like part of an elite club rather than just a number in a database. The result was a staggering 40% increase in recovered revenue from abandoned carts and a 200% increase in SMS-driven sales. I took their underutilized Omnisend account and turned it into the brand’s #1 most profitable sales channel.

Job Title: Lead Retention & CRM Migration Specialist

ZenithEquityPartners • Freiberufler

May 2025 - Apr 2026 • 11 mos

Zenith Wellness GThe Challenge: Zenith Wellness was at a breaking point. They were migrating from a basic email provider to Klaviyo, but their data was a mess—years of unorganized customer tags, duplicated profiles, and zero segmentation. Their biggest fear was losing their hard-earned deliverability during the transition. Furthermore, their "Subscription" model for their health supplements was failing; customers were cancelling after the first month because there was no "Post-Purchase Education." They were losing thousands of dollars in recurring revenue simply because they weren't communicating the value of their products after the sale was made. The Solution: I managed the end-to-end migration, ensuring a "Warm-Up" period that protected their sender reputation while mapping out a complex data architecture. Once inside Klaviyo, I built a "Subscription Nurture Flow" specifically designed to combat "Churn." This wasn't just a set of reminders; it was a sequence of educational content, "how-to" videos, and community success stories triggered by the customer's specific supplement choice. I also utilized Predictive Analytics to identify customers likely to churn before they actually did, triggering a "Special Care" personal outreach email from the founder. To maximize the "Average Order Value," I implemented an "Add-to-Box" cross-sell automation that suggested complementary products based on the items already in their cart. The migration was a massive success: we saw a 30% reduction in subscription cancellations within the first quarter and a 25% increase in revenue from existing customers. I turned a chaotic database into a streamlined, high-converting loyalty engine.lobal