Paury

Data Analytics & Reporting (Google Analytics)

Google • Freiberufler

Aug 2024 - Present • 1 yr 11 mos

Integrated and configured Google Analytics (GA4) tracking across active eCommerce platforms to monitor user traffic, bounce rates, and product performance. Analyzed complex marketing funnels and audience demographics to turn raw data into actionable insights, improving marketing spend efficiency. Monitored multi-channel traffic attribution to pinpoint exactly which campaigns drove the highest customer acquisition and sales.

Paid Traffic & Social Growth (Meta Ads Manager & Facebook Pages)

Meta • Freiberufler

Jun 2023 - Present • 3 yrs 1 mo

Built, managed, and scaled profitable advertising campaigns within Meta Ads Manager, optimizing ad spend across Facebook and Instagram to boost ROI. Set up, designed, and fully optimized Professional Facebook Business Pages to build authentic brand awareness and foster community engagement. Executed advanced retargeting strategies and built Custom/Lookalike Audiences from customer data to capture high-intent buyers.

Marketing Automation & Retention (Shopify + Klaviyo)

Klaviyo • Freiberufler

Apr 2022 - Present • 4 yrs 3 mos

Integrated Klaviyo natively with Shopify to build high-yielding email marketing funnels, including Welcome Series, Abandoned Cart flows, and Customer Win-Backs. Segmented email subscriber lists based on specific purchase history and web-browsing behavior to deliver hyper-personalized, revenue-driving campaigns. A/B tested email subject lines, content layouts, and call-to-actions to maximize open rates and click-through performance.