Megan W
Marketing Strategist and Creative Director
Kompetenzen
Meine Dienstleistungen


Portfolio
Arbeitserfahrung
Head of Marketing & Social Media
Accor âą Freiberufler
Feb 2022 - Feb 2026 âą 4 yrs
Creative and brand strategy leadership for JO&JOE â an iconic lifestyle property from Ennismore and Accor â managed with full autonomy, from strategic framing to on-site execution oversight. Key Responsibilities â Defining and deploying the venueâs creative and cultural identity â Art direction for brand content and experiences â Social media direction and strategy â Development of the local community and ambassador network â Event direction â concept development, scenography, and production Results â Audience growth x6: from 3,000 to 20,000 followers â Positioned among the top 3 most iconic local lifestyle venues â Significantly strengthened the venueâs cultural and lifestyle positioning â Built a cohesive and organic editorial universe from scratch â Designed immersive brand experiences aligned with Accorâs DNA and the lifestyle market