Shahjahan

Facebook Marketing And Reporting

Feb 2025 - Present • 1 yr 3 mos

I worked as a Facebook Ads marketer for Pets Friend, where I planned, launched, and optimized advertising campaigns to increase brand awareness, engagement, and sales. My responsibilities included audience research, campaign setup, ad creative testing, and performance reporting. I monitored campaign performance using Facebook Ads Manager and optimized ads to improve CTR, reduce cost per result, and maximize ROI. I also created marketing reports to analyze campaign performance and provide insights for future strategies. Key Skills: • Facebook Ads Campaign Setup • Audience Targeting & Retargeting • Ads Optimization • Performance Reporting • Social Media Marketing Strategy

GA4 Ecommerce Tracking And Facebook Pixel Setup

Feb 2025 - Present • 1 yr 3 mos

I work as a tracking specialist helping businesses implement accurate analytics and conversion tracking. My main responsibility is setting up GA4 Ecommerce tracking and Facebook Pixel using Google Tag Manager to ensure reliable data collection. I configure events such as Page View, View Content, Add to Cart, Initiate Checkout, and Purchase to help businesses understand user behavior and measure marketing performance. I also troubleshoot tracking issues, verify event accuracy, and ensure data is correctly reported in analytics and advertising platforms. My work helps businesses make data-driven decisions and optimize their marketing campaigns. Key Responsibilities • GA4 Ecommerce Tracking Setup • Facebook Pixel Installation & Event Setup • Google Tag Manager Configuration • Custom Event Tracking • Conversion Tracking & Verification • Debugging Tracking Issues