Rashid Ansari

Senior Research Manager

Kantar • Vollzeit

Aug 2021 - Present • 4 yrs 10 mos

Project Strategy & Client Engagement: • PoC for global clients, shaping project scope and aligning on strategic goals • Defined custom hypotheses and analysis goals for regulated categories like tobacco • Collaborated with BAT to align research insights with marketing and portfolio objectives Pricing & Segmentation Analytics: • Designed and led quantitative studies like conjoint, Tipping Point, Moment Analysis etc. • Interpret multi-market datasets to develop actionable insights Field Execution & Operational Oversight: • Led global fieldwork operations across multiple regions, ensuring smooth survey execution, robust data quality through QA and sampling controls, and seamless coordination with finance and operations for timely billing and reconciliation. Storytelling & Presentation Leadership: • Translate data findings into compelling narratives using visual frameworks, executive-ready dashboards • Lead client debriefs with strategic recommendations that connect insights to outcomes • Co work with other researchers on building insight-rich decks that go beyond numbers Global Exposure & Domain Expertise: • Market Experience: Executed research across multiple markets, adapting frameworks to diverse cultural, regulatory, and behavioral contexts • Domain Focus: Specialized in tobacco segment research, navigating brand sensitivities, legal compliance, and adult consumer engagement strategies • Client Collaboration: Long-standing collaboration with British American Tobacco on pricing and segmentation KEY SKILLS: | Analytical Rigor | Storytelling & Client Impact | Conjoint analysis | Strategic presentation development | Segmentation frameworks | Visual storytelling with PowerPoint | Behavioral insight